Behavioural Design Deep Dive: Behavioural Interviews

Q: "What matters most to you?" A: "Quality" Q: "What do you pay attention to?" A: "The price" You conduct interviews. You get answers. But they are the wrong answers, because people tell you what they think they do, not what they actually do. After this one day training, you will apply behavioural science to research. You will ask questions that go beyond socially desirable responses. You will recognise when someone is rationalising instead of remembering. And you will uncover insights that truly create competitive advantage.