35 Cases • 45+ Countries
Behavioural Design in practice
From pharmaceutical launches to government policy, from fintech to FMCG. See how we help organisations drive meaningful, lasting behaviour change.
View all cases ↓
From pharmaceutical launches to government policy, from fintech to FMCG. See how we help organisations drive meaningful, lasting behaviour change.
View all cases ↓
"With the help of SUE Behavioural Design, we gained unique insights into the behaviours of our target group."
"I am happy to see that everybody in our company is getting inspiration and ideas out of this. Great!"
"Your knowledge and psychological behavioural insights renewed our energy. It was very nice to see how solid all the insights came together."
"This was working in a completely different way than we are normally used to. All signals are now green."
"Now we know what really works, but also why it works. And we know what we still have to do."
"You can simultaneously supervise a workshop, come up with fresh ideas, make prototypes and write copy. I have never come across this expertise in 1 person anywhere."
"We would look for the pathway that makes behaviour easier and more logical for our GPs. And we indeed found that pathway."
"I am so happy with these results. We can roll this out with confidence." Our interventions increased individual hand-washing by 165%.
"There was so much energy and appetite to crack this puzzle. It was very high-level quality output and collaboration."
"Jobs-to-be-Done is my new mantra. I am genuinely surprised how inclined we are to approach things inside-out without being aware of it."
"This allowed us to try innovative and exciting approaches and deepen the frames. Really fascinating."
"We have learned a lot on how to approach physicians differently and implement things in a way that works for them."
"Behavioural design is now the standard briefing template for all our campaigns globally."
We designed multiple propositions and prototyped, tested and improved them with Australian female business leaders.
"We let the actual car driver decide what type of campaign works best for them. It considerably raised our confidence."
Vaccination increased up to threefold in participating organisations.
The Prosus Talent Acquisition team is always looking for talents that could transform ventures into 1B+ companies.
Enthusiasm grew so fast that people had to be turned down for the photo shoot.
Our client reported a huge uplift in the number of people who took the necessary steps to get grip on their mortgage debt.
Prototypes were co-created with children.
This sprint generated experiments in 5 markets.
"SUE helped us to put a deep understanding of the psychology of our customers at the heart of everything we do."
We are involved in a long-term process to help the organisation put the healthcare worker first in everything they do.
Roche HQ in Switzerland has by far the most amazing training venue ever.
The team consisted of Bovemij, Bovag and RDC: three different expert views combined in one sprint.
In only three days we prototyped and tested more than 20 value propositions.
"I can't talk about this stuff, otherwise I have to kill you."
This unexpected collaboration between two independent consultancies begs for more.
We often don't realise what levels of stress citizens experience in every interaction with the Social Security Department.
We had the privilege of having the legendary Swinckels Family Brewers themselves participate in this sprint.
We assisted Osmosis with an ideation sprint as part of their project for The Security Factory.
The "Klushulp" proposition we prototyped and refined became a massive success in The Netherlands.
We trained global teams with sessions in Amsterdam, Berlin and Sydney.
We worked during one of the biggest storms to ever travel across The Netherlands. All flights were cancelled but we worked on. A storm in a storm.
We discovered in our research that a bug turned out to be a feature.
Our approach is always tailored. Tell us about your challenge and we will think through the right approach together.
the meeting is of course free and without obligation