10 biases in designing
behavioural interventions
Why a good diagnosis is not yet a good intervention.
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The ten thinking errors that sabotage interventions, tests and internal decisions.
From the IKEA effect on your own ideas to confirmation bias in your test.
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Why diagnosing and designing are two separate skills.
Understanding why people do what they do does not yet make you a designer of behaviour.
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Ten recognisable examples from campaigns and stakeholder conversations.
Plus what to do about each bias, in one concrete step.
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This mini masterclass teaches you to spot the thinking errors. Want to learn how to design around them too? In the online Fundamentals Course you learn step by step how to analyse behaviour and build interventions that work.