Biases in the Boardroom:
why smart people make
bad decisions.

• Take charge of your decision-making. This guide shows you which biases invisibly shape strategic choices, so you can spot them before they do damage.
• Per bias: how it works and where it strikes. From groupthink to the sunk cost fallacy: concrete boardroom examples you will recognise immediately.
• Interventions you can apply tomorrow. Based on behavioural science, not gut feeling. Practical and directly usable in meetings and decision-making sessions.
• For everyone who wants to make better decisions. Whether you sit in the boardroom or prepare its decisions: these are the insights that make the difference.