Free masterclass · 20 minutes · Stop convincing

Why people do not do what you want, and what does work.

You have explained it, backed it up and said it again. In twenty minutes you see why that rarely helps, and which four forces really decide whether someone moves.

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Watch it to the end and the behavioural interview cheatsheet is yours as well.

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It is ready for you

Before you press play: pick one situation from your own work where you are trying to get people moving, and keep it in mind while you watch.

Want to finish it later? The link to this page is in your email too.

Your cheatsheet is ready. Now you know where to look. This sheet helps you ask questions that show what really drives people, instead of what they think about it.

Download the cheatsheet See the online Fundamentals Course
Astrid Groenewegen, co-founder of SUE Behavioural Design, during the masterclass Stop convincing
What you take away in twenty minutes

You learn to see what really drives people

  • You see why good arguments rarely change behaviour.
  • You get the four forces that decide whether someone moves or stays put.
  • You apply them to a situation from your own work, with a customer, a team or an audience.

With Astrid Groenewegen
Co-founder SUE Behavioural Design

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