Individual Training

Understand people. Change behaviour. Behavioural Design, powered by AI.

You can excel at your job and still have too little impact, because you're designing for how people should decide, not how they actually do. Behavioural Design gives you a systematic method for exactly that.

Perfect for

Marketing Communications HR Leadership / Managers UX design Product management Government Sales Change management Sustainability
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Behavioural Design training in Amsterdam
Fundamentals , 12 & 13 Mar Amsterdam NL Fundamentals , 26 & 27 Mar Amsterdam EN Fundamentals , 9 & 10 Apr Amsterdam NL Advanced Course , Autumn 2026 · Only 4 spots left Deep Dives , Self-paced online · Start today Fundamentals , 12 & 13 Mar Amsterdam NL Fundamentals , 26 & 27 Mar Amsterdam EN Fundamentals , 9 & 10 Apr Amsterdam NL Advanced Course , Autumn 2026 · Only 4 spots left Deep Dives , Self-paced online · Start today
Google 4.8/5 Bloomville 5 stars Springest EQAC accredited
Choose your path

Which course fits you?

Three routes, each tailored to where you are now and where you want to go.

1 Basis · Fundamentals Course

I want a systematic method to influence people more effectively

In two days you learn the complete Behavioural Design method, applied directly to a recognisable behavioural challenge. You leave with frameworks you can use the next day.

AI Inside With certificate EQAC accredited Learning by doing
More info & dates → Or start online today →
Online
Self-Paced Online Course 33 lessons · start today
€1,190 excl. VAT
Online Live
Live in Amsterdam 2 days · max 16 participants · €1,490 excl. VAT
Live
Upcoming open editions
12 & 13 Mar
Amsterdam
🇳🇱 NL Only 4 spots left
26 & 27 Mar
Amsterdam
🇬🇧 EN Available
9 & 10 Apr
Amsterdam
🇳🇱 NL Available
2 Expert Track · Advanced Course

I want to become the go-to expert in my organisation

An intensive six-month programme: crack your own case under guidance of a senior SUE consultant and learn how to embed Behavioural Design in your team or organisation.

6 months Amsterdam + online Your own case Expert certification
€3,990 excl. VAT p.p.
More about the Advanced Course →
Advanced Course
Upcoming editions
Spring 2026
Feb – Apr · Amsterdam
🇳🇱 NL Sold out
Autumn 2026
Sep – Nov · Amsterdam
🇳🇱 NL Only 4 spots left
Spring 2027
Feb – Apr · Amsterdam
🇳🇱 NL Available
3 Specialisation · Deep Dives

I want to go deep in my specific field

Pick one topic that connects to your work and go deep in a single day. More than 10 specialisations available, from behavioural marketing to AI insights, from wellbeing to persuasive communication.

AI inside Self-paced or team With certificate Start today
From €690 excl. VAT  |  Team from €7,990 excl. VAT
View all Deep Dives → Or start online today →
Deep Dive topics
Designing the 9+ Customer Experience
Behavioural Marketing Foundations
Behavioural Marketing Advanced
Navigating Conflict & Getting Buy-In
The Behavioural Advantage in Talent Management
Behavioural AI
Leading Change and Transformation
Behavioural Leadership: The Response Toolkit
Team Wellbeing & Vitality
Gamechangers: System Intervention Design
🇬🇧
Language English
Subtitles 🇬🇧 EN   🇳🇱 NL   🇩🇪 DE   🇸🇪 SE   🇫🇮 FI
Feedback Dutch & English

10,000+ professionals trained — from organisations including

Heineken ING Bank KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media City of Amsterdam Rijkswaterstaat Sony eBay CZ Heineken ING Bank KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media City of Amsterdam Rijkswaterstaat Sony eBay CZ
Included with every course

Not just knowledge. Everything you need to make it work.

Every course comes with tools, frameworks, an AI mentor that's always by your side, and membership of the SUE | Behavioural Design Club. Free for all participants.

Behavioural Design Toolkit

Frameworks, templates and cheat cards you can use immediately

Frameworks
Templates
Cheat Cards
Free for participants
Behavioural Design Toolkit materials
A complete toolkit with downloads and templates you can use the next morning
+
BD × AI Guru

Your personal AI expert — free and unlimited

After the course you'll get unlimited free access to your own AI expert, trained on the complete Behavioural Design framework. Whatever AI platform you use — you've got a personal expert available 24/7 as your:

Mentor Sparring partner Designer Researcher Tester Reviewer

“A total game changer for my daily work.”

“It's like suddenly having magical superpowers.”

“The Guru blows me away every single day.”

SUE Behavioural Design AI Guru
ChatGPT GPT
Claude Skill
Copilot Agent
Gemini Gem
BD Framework
×
AI Platform
=
Your professional edge
+
SUE | Behavioural Design Club

Don't just learn once — keep growing in a club of impact makers

  • Monthly exclusive events — Expert sessions, workshops, hackathons and networking drinks
  • Continuous learning — Webinars, Q&As and masterclasses that keep your knowledge sharp
  • Professional network — Connect with like-minded professionals across sectors
  • Real-world exchange — Share cases, get feedback and learn from each other
  • Early access — Be the first to try new tools and methodologies
SUE Behavioural Design Club event SUE Behavioural Design Club community SUE Behavioural Design Club virtual
Automatically included , for every alumnus, forever, free
Experiences

What do participants say?

From ANWB to KPN, from agencies to government. This is what they take away.

SUE Behavioural Design Certificate of Completion

Officially recognised certificate • EQAC accredited

Everything clicked into place. You gave me a mental structure to tackle a great many problems and challenges from now on.
Eline Goethals
Eline Goethals
Strategy Director • Happiness Brussels
★★★★★
Passionate, energetic, knowledgeable, engaged, open and inspiring. Highly practical and immediately applicable in your daily work.
Kees Suijkerbuijk
Kees Suijkerbuijk
Digital Content Specialist
★★★★★
Perfect for learning what truly drives people. A framework that lets you add enormous value and use to persuade those around you.
Karin Müller
Karin Müller
Co-Director • Ashoka
★★★★★
The atmosphere

What does a course look like?

Training in action
Participants at work
Interactive session
Group discussion
Depth and reflection
Energetic learning environment
Collaborating during the training
Presentation and explanation
Inspiring atmosphere
Participants in conversation
Group exercise
SUE learning environment
Closing of the day
Your learning path

Ready to begin?

Choose the path that fits your situation and ambition

Fundamentals Course
“I want to learn the foundations — online or live”

The complete SUE | Behavioural Design Method. Learn to apply the 7 forces of influence. Fully practical, amplified by AI, with a toolkit of templates and downloads. You work on a real case from day one. Learning by doing.

View Fundamentals → Advanced Course
“I want to become the go-to expert in my organisation”

A six-month programme where you crack your own case under guidance of a senior SUE consultant. Hands-on, real-world application of Behavioural Design within your team or organisation.

View Advanced → Deep Dives
“I want to go deep in my specific field”

Apply Behavioural Design to your domain or role. Self-paced online courses and one-day Deep Dives — with new topics added regularly. From marketing to AI. From wellbeing to conflict management.

View Deep Dives →

With certificate  |  Online and live  |  Officially recognised by the EQAC

Online: Start today · Live: Next edition 12 Mar

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