You can excel at your job and still have too little impact, because you're designing for how people should decide, not how they actually do. Behavioural Design gives you a systematic method for exactly that.
Already familiar with Behavioural Design? See the Advanced Track or the Deep Dives.
Three routes, each tailored to where you are now and where you want to go.
Basis · Fundamentals Course
I want a systematic method to influence people more effectively
In two days you learn the complete Behavioural Design method, applied directly to a recognisable behavioural challenge. You leave with frameworks you can use the next day.
Expert Track · Advanced Course
I want to become the go-to expert in my organisation
An intensive four-month programme: crack your own case under guidance of a senior SUE consultant and learn how to embed Behavioural Design in your team or organisation.
Specialisation · Deep Dives
I want to go deep in my specific field
Pick one topic that connects to your work and go deep in a single day. More than 10 specialisations available, from behavioural marketing to AI insights, from wellbeing to persuasive communication.
10,000+ professionals trained - from organisations including
Every course comes with tools, frameworks, an AI mentor that's always by your side, and membership of the SUE | Behavioural Design Club. Free for all participants.
Behavioural Design Toolkit
Frameworks
Templates
Cheat Cards
After the course you'll get unlimited free access to your own AI expert, trained on the complete Behavioural Design framework. Whatever AI platform you use - you've got a personal expert available 24/7 as your:
“A total game changer for my daily work.”
“It's like suddenly having magical superpowers.”
“The Guru blows me away every single day.”
ChatGPT GPT
Claude Skill
Copilot Agent
Gemini Gem
From ANWB to KPN, from agencies to government. This is what they take away.
Officially recognised certificate • EQAC accredited
Just starting with Behavioural Design or want the complete method? Choose Fundamentals. Want to deepen your expertise to expert level within your own organisation? Choose Advanced. Looking to go deep on one specific field right away, such as AI, behavioural interviews or wellbeing? Choose a Deep Dive.
Yes. Most Deep Dives can be taken independently. If you have no prior knowledge of Behavioural Design, we recommend Fundamentals first, it makes applying the Deep Dive content easier.
Yes, most participants attend a SUE training through their training budget. We'll send you a ready-made invoice and business case on request, so you can convince your manager.
Live, you take Fundamentals over 2 days at our building in Amsterdam, including interaction with other participants and trainers. Online, you go through the same method in 33 self-paced lessons, at your own speed. Both end with the same EQAC-accredited certificate.
Of course. Email academy@sueamsterdam.com with your situation, and we'll help you think through the best choice, no obligation.
Choose the path that fits your situation and ambition
Fundamentals Course
The complete SUE | Behavioural Design Method. Learn to apply the 7 forces of influence. Fully practical, amplified by AI, with a toolkit of templates and downloads. You work on a real case from day one. Learning by doing.
View Fundamentals →
Advanced Course
A four-month programme where you crack your own case under guidance of a senior SUE consultant. Hands-on, real-world application of Behavioural Design within your team or organisation.
View Advanced →
Deep Dives
Apply Behavioural Design to your domain or role. Self-paced online courses and one-day Deep Dives - with new topics added regularly. From marketing to AI. From wellbeing to conflict management.
View Deep Dives →Not sure yet what fits? Email academy@sueamsterdam.com, we're happy to help, no obligation.
