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A taste of how Behavioural Design moves you forward

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Seven mini masterclasses
in Behavioural Design

Every mini masterclass shows you how our brain (and the brains of the people we are trying to influence) quietly makes thinking errors, known as biases. Learn which ones play out in your field and, above all, what to do about them.

Pick one. It lands in your inbox straight away.

Behavioural interventions

10 biases in designing behavioural interventions

Why a good diagnosis is not yet a good intervention.

This is the one → Buying behaviour

10 biases in buying behaviour

Why people love your offer and still do not buy.

This is the one → Change

10 biases in change management

Why your team agrees in the meeting and then does nothing.

This is the one → Talent and HR

10 biases in talent management

The thinking errors from hiring to exit.

This is the one → Customer experience

10 biases in customer experience

Why customers remember something other than what happened.

This is the one → AI as a thinking partner

10 biases in using AI as a thinking partner

Why your AI output stays generic, and how to break that.

This is the one → AI adoption

10 biases in AI adoption

Why people do not use the AI they already have.

This is the one →

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Your mini masterclass is on its way

It arrives within a few minutes, from academy@sueamsterdam.com.

Ten biases from your own field, each with an example you will recognise.
And above all: what to do about them. Nothing to memorise, something to use on Monday.
After that you get one behavioural insight every Thursday. You can unsubscribe at any time.

Still nothing after ten minutes? Check your junk or other folder. If it stays quiet, email academy@sueamsterdam.com and we will make sure you get it.

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