Summer 2026 • Two editions

Behavioural Design
Summer School 2026

After the sold-out 2025 edition, we're hosting two editions of the Behavioural Design Summer School this summer: on 6 & 7 August (Dutch) and on 21 & 22 August (English). In two days you get a unique introduction, or refresher, of the method, led by SUE Founders Astrid and Tom. We dive into the three questions that matter right now:

  • How do you make AI human?
  • How do you design for happiness?
  • How do you unlock change that's stuck?
Amsterdam SUE training location

Reserve your spot:

6 & 7 Aug (Dutch) 21 & 22 Aug (English)
See the programme first →

Max. 16 spots per edition • €1.749 excl. VAT

SUE Behavioural Design Summer School in Amsterdam
9.7 Average rating
10,000+ Professionals
45+ Countries
15 years Experience
Your trainers

Led by SUE founders Astrid Groenewegen and Tom de Bruyne

Astrid Groenewegen

Astrid Groenewegen

Co-founder SUE Behavioural Design

Astrid wrote The Happiness Code, a behavioural designer's take on wellbeing. She trains professionals in designing environments where people function better, burn out less and keep more energy.

The Happiness Code The Happiness Code
Tom de Bruyne

Tom de Bruyne

Co-founder SUE Behavioural Design

Tom wrote Gamechangers: How small interventions unleash big changes. He teaches professionals how to unlock stuck change with small interventions that make a big impact.

Gamechangers Gamechangers
The programme

What you learn in two days

Day 1 • Full day

Behavioural AI

Together we build a working flow: from behavioural insight to prototype intervention. You learn how to use AI inside the SUE Influence Framework. How to accelerate Jobs-to-be-Done analyses. How to generate and stress-test intervention ideas.

You go home with a working Behavioural Design AI workflow that you can use straight away.

Tom de Bruyne
Tom de Bruyne & Astrid Groenewegen Founders, SUE Behavioural Design
Training atmosphere

Dinner after day 1

Because the best conversations don't happen in the classroom. You eat together with the group and the founders.

Day 2 • Morning

The Happiness Code

Based on Astrid's book The Happiness Code. A behavioural designer's take on wellbeing. How do you design environments, at work, in your team, in your life, where people function better? Which small tweaks produce big differences in energy, focus and wellbeing?

Astrid Groenewegen
Astrid Groenewegen Co-founder, author of The Happiness Code
Astrid Groenewegen with The Happiness Code
Day 2 • Afternoon

Gamechangers

Based on Tom's book Gamechangers: How small interventions unleash big changes. The book is not yet available in English, but participants on the English edition receive an exclusive translation.

Why is change so hard? Because beneath the surface, countless system forces are at play, forces we're blind to. In this workshop you learn to see the invisible leverage points of change, and how to press on the ones that actually move things.

Tom de Bruyne
Tom de Bruyne Co-founder, author of Gamechangers
Tom de Bruyne with Gamechangers

Follow-up after three months

A two-hour accountability session. Who is putting it into practice? What works? What's stuck? Because knowledge only becomes knowledge once you turn it into routines.

Why it works

Designed for impact

Sixteen spots, from eight different worlds

Maximum two participants per organisation. That keeps the group diverse and makes sure you learn from people who have never seen your challenges from the inside. Often the most valuable part of the two days.

Two founders, two days

No junior trainers, no recorded videos. Two intensive days working directly with Astrid and Tom, the founders of SUE.

Take your working AI flow home

No slides you'll never open again. On day 1 you build a Behavioural Design AI workflow that you use from Monday morning.

Two books included

You receive The Happiness Code by Astrid and Gamechangers by Tom (English participants get an exclusive translation, the book isn't published in English yet). The theoretical foundation for day 2, and a reference for afterwards.

Who it's for

For professionals who want to know how AI changes their work, before AI changes them

For strategists, leaders, consultants and policymakers who work with behaviour.

For SUE Academy alumni who want to take their work to the next level. And for people who follow our work and finally want to spend two days working with us this summer.

Reserve: 6 & 7 Aug (Dutch) Reserve: 21 & 22 Aug (English)
Practical

Reserve your spot

Summer School 2026

€1.749 excl. VAT

Everything you need for two unforgettable days.

  • Two days of training with Tom & Astrid in Amsterdam
  • Dinner on day 1 with the group and the founders
  • Follow-up accountability session after three months
  • Books The Happiness Code + Gamechangers included (English participants receive an exclusive translation of Gamechangers)
  • A working BD × AI workflow to take home
Reserve: 6 & 7 Aug (Dutch) Reserve: 21 & 22 Aug (English)

Dates: 6 & 7 August 2026 (Dutch) or 21 & 22 August 2026 (English)

Location: SUE training location, Amsterdam

Spots: 16 per edition · max. 2 per organisation

Edition sold out? Leave your name on the waiting list. We contact people in order when cancellations come in, and we open the waiting list for the 2027 edition as soon as this one wraps up.

Frequently asked questions

Still have questions?

No. The Summer School is designed so that both alumni and newcomers get the most out of it. Alumni deepen their work with AI acceleration. Newcomers build the foundations and the AI workflow at the same time in two days. The shared frame, human intelligence × artificial intelligence, is new to everyone.
A working Behavioural Design AI workflow you can use immediately. Two books (The Happiness Code and Gamechangers, with an exclusive translation for English participants). And after three months, a follow-up session in which you learn from what everyone has put into practice.
Because learning accelerates when you sit with people from different worlds. With sixteen spots and max two per organisation, you have at least eight different perspectives around the table. That's a deliberate design choice, not a marketing rule.
The Fundamentals Course teaches you the complete Behavioural Design method in two days. The Summer School is different: you combine BD with AI in a working flow (day 1), and you get two exclusive masterclasses from both founders based on their books (day 2). Plus: dinner, follow-up, and a group of sixteen.
For €1.749 excl. VAT you get: two days of training with Tom and Astrid, a group dinner on day 1, a follow-up accountability session after three months, and the books The Happiness Code and Gamechangers (English participants receive an exclusive translation of Gamechangers). No optional add-ons, no early bird gimmicks, no surprises afterwards.
Absolutely. You receive an invoice in your organisation's name. The training is professional development in behavioural design and AI applications, and qualifies for training budgets. Need a quote? Email us and we'll sort it.

Summer School 2026

16 spots per edition • €1.749 excl. VAT
6 & 7 Aug (NL) 21 & 22 Aug (EN)