Team outing in Amsterdam · A masterclass in influence A team day your team gets something out of.

Imagine learning how people make decisions, and how to influence their behaviour. That is what this masterclass in The Art of Influence© teaches. After this day your team gets everyone on board: from clients to internal sceptics, from the board to your own teenager. All in the heart of Amsterdam, in a historic 1642 canal house, with top-class catering. A full or half day of training, then the building is yours.

Book a call →Always personal, never any obligation.
Google 4.8/5Bloomville 5 starsSpringestEQAC accredited
Three participants laughing together on the yellow sofa during a training in SUE's building

Teams from organisations such as

Heineken KPN ING Randstad Gemeente Amsterdam Roche Achmea Eneco ANWB
Learning and a day out

Learning together, and a day out together.

A team day doesn't have to choose between substance and a good day together. First the team works on its own challenge. Then our building in Amsterdam is yours: for your own programme, drinks in the lounge or simply catching up. We arrange breakfast, lunch and catering. And if you'd like to end the day together, go out for dinner in the city: we can book that restaurant too, if you'd like.

A team in conversation in the lounge of SUE's building, on the yellow sofa and rattan chairs

Two days: training and our building

First a day of The Art of Influence© with your team, then a day in our building for your own programme. Two days in all.

Round it off with dinner at an Amsterdam restaurant? We'll arrange it.

Two participants talking and laughing at a table by the coffee bar in SUE's building

One day: training and our building

Half a day of The Art of Influence© with your team and half a day in our building for your own programme. One day in all.

Round it off with dinner at an Amsterdam restaurant? We'll arrange it.

We'll work out on the call which format suits you, and what else you'd like that day.

Book a call →A proposal within a week, no obligation.
The programme for the day

From nine to five on your own challenge

The day follows the steps of the SUE | Own It Learning Loop©.

If you're organising an away day or kick-off, this is the substantive part of the day. Before the day, you choose the challenge: the plan that isn't moving, the agreement nobody keeps. The team works on it all day. This is what a day of training looks like; we fit the times to your programme.

The SUE | Own It Learning Loop© as a circle of four steps. Get it: you see why people do what they do. Do it: you get a method, tools and templates to put it into practice straight away. Sharpen it: you recall, come back and get challenged until it holds. Own it: you do it with confidence, and it works. With your next challenge, the loop starts again.
Step 1
Get it

09:00 · Why yes isn't yet yes

Why a good argument is rarely enough, even with people who say yes.

Step 2
Get it

10:00 · What holds your people back

The team puts on paper what drives the people concerned, and what holds them back.

Step 3
Get it

11:30 · Where it's stuck

What makes the desired behaviour hard right now, and what would make it easy.

Step 4
Do it

13:00 · What makes it easier

The team comes up with interventions for its own challenge, with the SUE AI Mentor alongside.

Step 5
Sharpen it

16:00 · The plan for Monday

Each team member picks a first step for the weeks ahead, and how to tell whether it works. Afterwards, you keep practising with the SUE AI Mentor.

Two days or one day

Two days: training and our building

Training
A full day, all five steps of the programme: Get it, Do it and Sharpen it.
Our building
Then a second day, for your own programme.
Food
We arrange breakfast, lunch and catering in our building. Dinner at an Amsterdam restaurant to round it off is an option if you'd like; we arrange that too.

One day: training and our building

Training
Half a day, morning or afternoon: the core of the programme. The team sees why yes isn't yet yes (Get it) and makes a first plan for its own challenge (Do it). We agree on the call exactly what fits in.
Our building
The other half of the day, for your own programme.
Food
We arrange breakfast or lunch and catering in our building. Dinner at an Amsterdam restaurant to round it off is an option if you'd like; we arrange that too.
The model the team works with: the SUE | Influence Framework©The SUE Influence Framework: Human at the top, the Job-to-be-Done at the bottom, current behaviour on the left, desired behaviour on the right, with Pains, Gains, Comforts and Anxieties in between
A team of five laughing as they work on their own challenge at a table Four team members working at a table with SUE's worksheets A team cheering at the end of the day, certificates in hand
Our building and Amsterdam

A day in a building from 1642, on a canal in the heart of Amsterdam

The team day takes place at ours: in a building from 1642 on the canal, in the heart of Amsterdam. That day, it belongs to your group alone. We arrange breakfast, lunch and catering in the building, and dinner at a restaurant in the city if you'd like.

The Montelbaanstoren on the canal, with a canal boat on the water
1
Arrival

On the water, within walking distance of Central Station.

Our building is on the 's-Gravenhekje, within walking distance of Amsterdam Central Station.

's-Gravenhekje 1a, Amsterdam
Participants in a session at round tables under the wooden beams of SUE's building
2
The building

A building from 1642.

A host welcomes you with the first coffee. Take the lift to the fourth floor; that day, the space belongs to your group alone.

A group laughing at a laid long table in SUE's building, under the wooden beams
3
The long table

Together at the long table.

Breakfast, lunch or dinner at the long table: the team eats together, and we take care of the catering. Prefer to eat out? Then we book a restaurant in Amsterdam.

Lounge with a yellow sofa, rattan chairs, a coffee table and plants by the windows
4
The lounge

Drinks in the lounge.

After the training the building is yours, including an extra part of the day or the evening. Round off the afternoon on the sofa, by the large windows.

Tiled coffee bar with a coffee machine and plates of treats under wooden beams
5
The coffee bar

Coffee, tea and something nice at the bar.

If you'd like to end the day with dinner, we'll book a restaurant in Amsterdam.

Mention it on the call and we'll take care of it.
Round tables with yellow chairs in a large room with wooden beams and pillars
6
The training

Room for the whole team, and for small groups.

Two large rooms and three break-out rooms. The training is for a maximum of sixteen people; the building holds up to twenty.

Map page from the Amsterdam No Worries Guide showing the walking route to the building on the 's-Gravenhekje Cover of SUE's Amsterdam No Worries Guide, with the poodle on a skateboard The SUE Certificate of Recognition, with a name and the signatures of Astrid and Tom
To take home

A guide to the city, and a certificate for work

The guide. Every team member gets the Amsterdam No Worries Guide with our team's tips for food, drinks and museums. With a map that shows how to find us.

The certificate. At the end of the training, everyone receives a certificate from SUE | Behavioural Design Academy, with their name and the signatures of Astrid and Tom.

After the day

The team keeps practising

Own it

The team keeps practising with the SUE AI Mentor, an AI sparring partner that works in ChatGPT, Claude and Copilot, and everyone gets access to the Behavioural Design Club, our network of former participants. That way what the team learned stays in use, even weeks after the kick-off.

Experience

What teams say after a training with the whole team

“There was so much energy and appetite to crack this puzzle; it was very high-level quality output and collaboration. We have clear how-to’s to solve the problem.”

Pieter SamanCEO · Gall & Gall

“It was a joy to attend SUE's Behavioural Design training with our whole team. (...) Especially thinking from and looking for the underlying jobs-to-be-done were an eye opener for me.”

Mathilde StaarmanMarket Researcher · Centraal Beheer

Want a day like this for your kick-off? The call is the first step.

Book a call →A proposal within a week, no obligation.
Practical

Questions about the team day

That depends on a day or half a day of training, the group and what you'd like to add: the building, breakfast, lunch or dinner at a restaurant. You pay per group of up to sixteen people, not per participant. You'll hear what it costs for your team on the call with Claudia, and within a week you'll have a proposal with a fixed price. After that, you're not committed to anything.

In the morning the team looks at why people do what they do, using the SUE | Influence Framework© on your own challenge. In the afternoon the team works out what it will change, chooses what to do first, and everyone makes their own plan. If you choose half a day of training, we discuss on the call what fits in.

Yes, that's what it's made for. Half a day of training as the substantive part of your away day, or a day of training as the kick-off of the year. If you don't have a challenge yet, we choose it together; usually it's already on the table: the plan that isn't moving, or the agreement nobody keeps.

Very little: the date and who takes part. The day takes place in our building from 1642 on the canal in Amsterdam, and afterwards the building is yours, for your own programme. We arrange breakfast, lunch and catering, and dinner at a restaurant if you'd like.

It's learning and a day out in one. The team works on a challenge from its own work and goes home with a plan. Around that there's time for each other: our building for your own programme, and dinner at a restaurant to round off the day if you'd like.

Then we run several groups side by side. Everyone learns the same method, and afterwards the whole team speaks the same language.

Usually within two weeks of the call. If you're planning a kick-off in January, call in December, while the first weeks of the year are still open.

Claudia van Galen, Learning & Development Lead of SUE

Your kick-off is in the diary. The content isn't yet.

Book half an hour with Claudia van Galen, Learning & Development Lead. If you'd like our building or a dinner as well, just say so and we'll arrange it. Within a week you'll have a proposal with a fixed price. Still have training budget for 2026? Book before 31 December: we invoice this year and you schedule the day in January, February or March.

Book a call →A proposal within a week, no obligation.