You have to deliver your organisation's agenda. That only works if people come along.
The Art of Influence© | A practical training that helps turn professional expertise into impact.
You are measured on results. AI that actually gets used. A change that sticks. Clients who choose what you advise. Departments that deliver together.
Those results depend on what your people do every day. And more and more on whether they can bring others along: colleagues, clients, other departments.
Your employee wants to learn exactly that, in the training The Art of Influence©.
Does this sound familiar?
Making AI land, reshaping how work gets done, making a change stick: on paper the plan is often already there. Yet it doesn't always happen. A change is announced, and little happens. The team says yes, then carries on as before. A client chooses something other than you advise. More knowledge doesn't help, and neither does a better plan from AI. It comes down to influence: understanding why people do what they do, and responding to it.
And let's be honest: you have also seen someone come back from a training full of energy, then carry on exactly as before. That is why this training is about your employee's own behaviour. So that afterwards they don't just know something new, they actually do things differently. And better.
What does this training deliver?
1. Influence: the skill AI won't take over
AI gives everyone access to the same knowledge, analyses and answers. Knowing what needs to happen is becoming more and more common. But a plan only pays off when people come along. Building support, getting a team moving, getting a client to choose: that takes knowledge of how people make decisions. That's the skill of influence. No tool will take it over, and that is exactly what your employee learns in two days.
2. More results from good ideas
A strong idea is only valuable once people act on it. Participants learn what motivates and engages people, what holds them back, and how to use those insights to move plans forward.
3. Support from people with other interests
Many results depend on people outside your own department or direct sphere of influence. Participants learn to better understand different perspectives and interests, including those of parties with their own agendas, and to build support on that basis. Not by pushing harder, but by connecting better with what others need to get moving.
4. A team that gets moving by itself
Instead of jumping straight to solutions, participants first learn to analyse the behaviour behind an issue. If your people's behaviour needs to change, or a team needs to take ownership, that is where it starts. It helps to ask better questions, justify choices and develop interventions that fit real practice.
5. Influence that pays off in every role
The psychology of influence isn't tied to one role or project. This knowledge is relevant to leadership, change management, stakeholder management, advisory work, marketing, communication, HR and innovation, among others. You're investing in a skill that can be used again with every new challenge.
What will your employee learn?
In 33 video lessons, at their own pace, participants learn to work with the SUE Behavioural Design Method© and the SUE | Influence Framework©. The approach consists of three connected steps:
Insight
Understand the choice psychology of people and identify the forces that drive behaviour.
Spot opportunities using behavioural science.
Intervention
Use the science of influence to come up with persuasive strategies and ideas.
Decide which human-centred solutions you want to test.
Influence
Deliver experiments to test proof with real users to find the working solutions.
Maximise impact with an influence strategy.
The result isn't a set of tricks for arguing better, but a structured way to approach behavioural challenges.
From learning to applying it at work
The value of a training comes when someone actually uses new knowledge. That's why participants work through the method step by step, alongside their own work, and keep access to the frameworks, canvases and practical tools afterwards.
What should this training deliver for you?
It helps when your employee knows beforehand where the training should deliver, and what you will look at afterwards. Choose the challenge below. You get an approval straight away that you can send to your employee, asking them to share the key insights and a first application afterwards. That way the whole team benefits.
My approval
Approved: you can take The Art of Influence©. I'd like you to use it for something we're running into right now: the change has been announced, and nothing happens. Could you share your key insights afterwards, and where you'll apply them first? That way the whole team can benefit.
About SUE | Behavioural Design Academy
SUE makes insights from behavioural science and behavioural economics practical for professionals and organisations. Our trainings combine a structured method with exercises and tools for everyday practice.
It could wait until next quarter
True. Your employee is already doing well, and there is plenty that has to be done today. But every plan that stalls because people don't come along has a cost too. The project your employee wants to use this for is running now. Learning to influence now means applying it now. And because the course is online, your employee can start today.
Practical information
- Training
- The Art of Influence© online
- Format
- 33 video lessons, at your own pace, with subtitles in 5 languages
- Access
- Start immediately; access with no end date
- Investment
- €1,190 excl. VAT per participant, one-time payment
- Included
- AI Prompt Guides, the SUE Mentor and a certificate
- Invoicing
- Paid at checkout, with an invoice suitable for employer reimbursement
Your employee can start the same day. Because the lessons fit around the work, there is no time away from the team to plan around.
Questions you may still have
The questions that come with a decision like this, with a short answer.
What does a training add to what we already offer internally?
Reading about influence is different from doing it. The course takes your employee step by step through a fixed method, the SUE | Influence Framework©. It works alongside what you already offer.
Is it relevant to my employee's role?
Anyone who has to get results through others needs this: colleagues, other departments, clients or senior management. The job title doesn't matter; the work does.
Is it substance, or mostly inspiration?
It is a method you learn to apply step by step: understand, design and test. Participants rate SUE trainings 9.3 on average.
What is left after the course?
Your employee keeps the method, with frameworks, canvases and practical tools to keep working with. That includes AI Prompt Guides and the SUE Mentor, an AI mentor for applying it after the course. Access has no end date.
What will I notice as a manager?
An employee who doesn't just have good ideas, but also knows how to make them happen. Agree beforehand what the learning will be used for, and ask for the key insights afterwards. That way the whole team benefits.
How much time does it take?
33 video lessons that your employee follows at their own pace, alongside the work. There is no time away from the team to plan around.
Can this wait until later?
It can. But the challenges your employee wants to use the course for are happening now. Starting later means applying it later.
Interesting for your whole team?
Then this is a good moment to look further. Book a no-obligation half hour with SUE. We'll tell you about our in-company training and how we tailor it to your challenge.