From change people have to accept, to change they want to embrace.

The online training is a self-paced learning programme of 13 lessons you follow at your own speed, with your personal change challenge as the common thread. The team training is an intensive one-day session in which the entire team works together on one shared challenge from your organisation. The themes overlap, but the curriculum is not identical: the team training is tailored more deeply to your specific context and is customised by the trainer.

The videos are in English, but subtitles are available in five languages: English, Dutch, German, Swedish, and Finnish. Feedback on your exercises is provided in Dutch or English, as you prefer. The team training is offered in both Dutch and English.

The 13 lessons each average 20 to 30 minutes, supplemented by a direct exercise based on your case. You can complete the training in a week, but you have lifetime access and can set your own pace entirely. You can always revisit or replay lessons whenever you need them.

The team training preferably takes place at our location in Amsterdam. This provides an environment free from office distractions, which significantly increases focus and learning effect. An in-company variant at your premises is possible by arrangement. The day runs approximately 09:00–17:00 and is divided into a diagnosis phase and an intervention phase, with your own change challenge as the common thread. The price of €7,990 excl. VAT is per group, for 8 to 16 participants.

No, the Deep Dive is also accessible without prior knowledge of the Fundamentals Course. You learn the relevant behavioural science concepts within the context of change management. Have you already completed the Fundamentals? Then you deepen existing knowledge and learn to apply it specifically to change programmes.

Yes, all participants in the team training receive a personal certificate from SUE Behavioural Design Academy at the end of the day. Participants in the online training receive their certificate upon completing all 13 lessons.

The training is structured in modules you work through at your own pace. Each lesson combines video, theory, and a direct practical assignment based on your own change challenge. You also receive tools, templates, and e-books to apply insights immediately. You have lifetime access to all materials and can always revisit or replay lessons when you need them.

Yes. After completing the training you gain access to the SUE Behavioural Design Club, our community for professionals who apply behavioural science. You can exchange experiences, ask questions, and benefit from additional learning material. You receive the link and instructions once you have completed the training.

Change programmes that stall cost organisations an average of tens of per cent of the project budget, plus months of lost time. This training gives you the insight and tools to predict and remove resistance, so adoption happens faster. Participants report that after the training they are better able to organise buy-in, communicate more effectively about change, and spend less energy on "getting people on board." For a team training: your team leaves the day with a concrete intervention plan for your own change challenge, ready to deploy immediately.

For the team training, payment by invoice is standard. After the intake conversation you will receive a quote and invoice.

The online training is paid directly online at enrolment (credit card or iDEAL). After payment you automatically receive an invoice by e-mail.

Would you like to give multiple colleagues access to the online training at the same time? This is possible via our team licence, with invoicing arranged accordingly. Please get in touch via the contact form for a quote.

Yes. Via a team licence multiple colleagues gain access to the online training. As manager or team leader you receive progress reports for all participants, so you can monitor and support the learning process.

Team access is invoiced by invoice. Please get in touch via the contact form for more information and a quote.

SUE is a pioneer in making behavioural science practically applicable. We developed the SUE Influence Framework, which we use daily for clients worldwide. Our unique position as both an Academy and a Consultancy means our training is not theoretical, but proven in practice, continuously enriched with insights from real client challenges. We are also the authors of the #1 bestseller The Art of Designing Behaviour. With training in the areas of marketing, leadership, CX, change management, and AI we offer a complete learning path for every professional who wants to influence behaviour.