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Course Outcomes:

We’re so excited you’re interested in SUE | Behavioural Design Academy. We’ve created a brochure about our most popular training, the Behavioural Design Fundamentals Course. We hope it will provide you with all the answers you want.

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PATHWAY 1

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Course Outcomes:

We’re so excited you’re interested in SUE | Behavioural Design Academy. We’ve created a brochure about our most popular training, the Behavioural Design Fundamentals Course. We hope it will provide you with all the answers you want.

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Meet Your Instructors

Kirsten Kremer

Kirsten is an experienced trainer and consultant at the intersection of Behavioural Design, people & culture strategies, and wellbeing programmes. Drawing on her extensive real-world experience, she helps organisations truly understand and positively influence human behaviour. With a solid foundation in behavioural science and a sharp eye for workplace culture and happiness, Kirsten translates complex insights into practical solutions that work in the daily reality of teams and organisations. Whether it's behaviour change, culture develop mentor enhancing workplace wellbeing, Kirsten brings energy, depth, and actionable impact.

Astrid Groenewegen

Astrid is the founder of SUE | BehaviouralDesign and the driving force behind the SUE Academy. As a Behavioural Design expert, she helps organisations and professionals make behaviour change accessible, applicable, and impactful. With her sharp mind, experience in building behavioural strategies and passion for human behaviour, she inspires people to think, work, and change more effectively. Astrid combines science with creativity and always knows how to translate complex behavioural insights into practical tools that deliver immediate results.

Birgitta Vrins

With years of experience in the healthcare sector, Birgitta understands better than anyone how challenging behaviour change can be in complex organisations.She combines deep expertise in behavioural science with a passion for sustainability —creating lasting change at individual, organisational, and societal levels.Whether it's improving care processes or accelerating sustainable transitions, Birgitta blends scientific insight with hands-on experience in complex environments, turning it into concrete interventions that truly make an impact — both in the social and sustainability domains.

Thijs Perquin

Thijs is a behaviour-focused innovator, product designer, and UX strategist who translates behavioural science into smart, practical solutions. With a keen eye for user experience and behavioural change, he designs products, strategies, and interventions that not only work — but also make people smile. Thijs combines creativity with scientific insight to help teams innovate faster, smarter, and more effectively.

Frequently Asked Questions

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We’re so excited you’re interested in SUE | Behavioural Design Academy. We’ve created a brochure about our most popular training, the Behavioural Design Fundamentals Course. We hope it will provide you with all the answers you want.

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We’re so excited you’re interested in SUE | Behavioural Design Academy. We’ve created a brochure about our most popular training, the Behavioural Design Fundamentals Course. We hope it will provide you with all the answers you want.

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We’re so excited you’re interested in SUE | Behavioural Design Academy. We’ve created a brochure about our most popular training, the Behavioural Design Fundamentals Course. We hope it will provide you with all the answers you want.

Learn More About Us

Customer Testimonials

Eline Grouwels
Founding Partner - Umital
"SUE Behavioural Design was a real experience that led me to look differently at behaviour. They take you along a very pragmatic way under challenging themes. I think the Influence Framework will solve many problems in the world. It is more than just a method but a fundamentally different way of thinking. "
Wilko Scherpenzeel
Project Manager - Rabobank
"Hands on training that provides many insights and makes you think. You can immediately start working with the acquired knowledge."
Birgitta Vrins
Business Consultant - AAG
"I have enjoyed it immensely. It really gives me a boost to start at my new employer. I look forward to further exploring this technique so that I can make an impact/behavioural change in the area of sustainability in long-term care. I also look forward to enthusing my colleagues to follow this training as well. And the advanced."

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