Astrid Groenewegen is co-founder of SUE Behavioural Design and author of The Art of Designing Behaviour and De Gelukscode. On stage, she translates the same behavioural science into insights a team can put to use the very next morning. Her keynote at the international Scaling Up conference scored a 9+ from the audience.
Why you get happier from a different environment, not a different mindset. Astrid explains why most happiness advice pushes the wrong button, and what actually works according to behavioural science.
The method behind lasting behaviour change, from motive to intervention. Based on her book, voted #1 Management Book Top 100 in 2024.
Why most wellbeing programmes don't change anything structural, and how you design workplace happiness into the environment instead of hoping for it at the individual level.
Astrid is the driving force behind the SUE Behavioural Design Academy. She is the person who, like no other, can translate complex behavioural science into insights you can apply that very evening. In her #1 Management Book Top 100 "De Kunst van Gedrag Ontwerpen" (published in English as The Art of Designing Behaviour) she wrote out the SUE Behavioural Design method down to the last detail.
With her newest book "De Gelukscode" she applies that same method to a different question: how do you design a happy life and a happy organisation? Her answer goes against the grain of the mainstream happiness industry: she'd rather intervene in the environment than in the individual's mindset. She brought that vision to the stage of the international Scaling Up conference, where her keynote scored a 9+ from the audience.
Interview about her first book, The Art of Designing Behaviour.
Keynote at Behavioural Design Fest about The Art of Designing Behaviour.
We tailor that to your programme. Email us the context of your event, and we'll discuss the possible length and format.
Yes, we often combine the two: a keynote for the full audience, followed by a smaller working session for the team that needs to take it further.
That depends on the type of event, duration and location. Email us your question and we'll come back with a proposal.
Tell us about your audience, the date you have in mind and the theme, and we'll think along on the format.
No fixed price list. We discuss the brief, audience size and stage in a short call.
