UX research studies what users need. Behavioural design studies why they do not do what they say they want. Together they close the intention-behaviour gap in product.
8 articlesFriction in behavioural design: how adding or removing effort shapes behaviour. Good friction, bad friction, sludge and how to make desired behaviour effortless.
The option people get when they do nothing is the most powerful choice architecture tool available. How defaults shape behaviour without force.
The way choices are presented influences which choice is made. How to design decision environments that guide people towards better outcomes.
Commitment devices are arrangements you make now to bind your future behaviour. How to overcome present bias by committing in advance.
Jobs-to-be-Done reveals why people really buy. Clayton Christensen's framework with the milkshake case, real-world examples and the SUE application.
Dark patterns are design choices that lead users to do something against their own interest. Learn to recognise them and design ethically.
UX Research studies what users need. Behavioural Design studies why they do not do what they say they want. When to use each approach.
The three most effective training formats for product managers learning nudging and cognitive biases: immersive programme, Deep Dive, and Learning Sprint.