Specialisation · Deep Dives

Go deep in the area that matters most to your work.

Choose one topic that connects directly to your work and master it in a single day. More than 10 specialisations available, from behavioural marketing to AI insights, from wellbeing to persuasive communication.

See All Deep Dives ↓ As a Team Programme →

Perfect if you work in

Government Management Communication HR Marketing Sustainability Change management Product management UX Leadership

9.7/10 Springest  ·  10,000+ professionals trained  ·  EQAC accredited

SUE Behavioural Design Deep Dive
Immediately applicable

No abstract theory. You work on real cases from your own practice and context.

Toolkit included

Every Deep Dive gives you cheat sheets, templates and frameworks you can use straight away.

With certificate

Completing the course earns you an official SUE Behavioural Design certificate. EQAC accredited.

3 Deep Dives available now

Choose Your Deep Dive

Deepen your expertise in Behavioural Design within your own field. Three Deep Dives are available as individual online training. On the detail page you'll find the options and can start right away.

All Deep Dives are online and self-paced. Follow at your own time and pace, and rewatch the videos forever.
Cheat sheets
& templates
SUE Guru
AI coach
Official
certificate
Lifetime
access
Live
Customer Experience
Designing the 9+ Customer Experience

Do you know exactly which moments in the customer journey make the difference between a 7 and a 9+? In this Deep Dive, you'll learn how to use Behavioural Design to create the emotional peaks that customers never forget.

CX & Service Design Customer behaviour Journey mapping
€690 excl. VAT
✓ Not satisfied? Money back.
View details →
Live
Change Management
Leading Change and Transformation

Change doesn't fail because of bad strategy. It fails because of human behaviour. In this Deep Dive, you'll learn how to map the psychological barriers to change and design interventions that seduce people into new behaviour.

Change Management Transformation Organisational psychology
€690 excl. VAT
✓ Not satisfied? Money back.
View details →
Live
AI & Effectiveness New
Behavioural AI

Anyone can use AI. The ones who get more out of it understand what makes people tick, because the best prompt starts with understanding people. In this Deep Dive, you'll learn how behavioural design makes you a sharper AI user, and a more effective one.

AI Adoption Behaviour Change Mastery New
€690 excl. VAT
✓ Not satisfied? Money back.
View details →

More Deep Dives

These Deep Dives are currently only available as in-company team training.

Marketing
Behavioural Marketing Foundations
Team training onlyRequest information →
Marketing · Advanced
Behavioural Marketing Advanced
Team training onlyRequest information →
Communication & Influence
Navigating Conflict & Getting Buy-In
Team training onlyRequest information →
HR & Talent
The Behavioural Advantage in Talent Management
Team training onlyRequest information →
AI & Effectiveness
Behavioural AI
Team training onlyRequest information →
Leadership
Behavioural Leadership: The Response Toolkit
Team training onlyRequest information →
Wellbeing & Vitality
Team Wellbeing & Vitality
Team training onlyRequest information →
Systems Change
Gamechangers: System Intervention Design
Team training onlyRequest information →
Discover these Deep Dives as team training →
Suitable for international teams

What language are the Deep Dives in?

The Deep Dives are recorded in English, with subtitles available in multiple languages. Feedback on assignments is provided in Dutch or English. The SUE team is always happy to help you in both languages.

🇬🇧
Language of instruction English
Subtitles 🇬🇧 EN   🇳🇱 NL   🇩🇪 DE   🇸🇪 SE   🇫🇮 FI
Feedback on assignments Dutch & English

We've trained 10,000+ professionals from organisations including

Heineken ING Bank KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media Gemeente Amsterdam Rijkswaterstaat Sony eBay CZ Heineken ING Bank KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media Gemeente Amsterdam Rijkswaterstaat Sony eBay CZ
What you take away

Your Practical Behavioural Design Toolkit

No theory that ends up gathering dust. You leave with a complete toolkit: ready-to-use cheat sheets, working templates and proven frameworks. Immediately applicable to your own cases.

Free for participants

Exclusively for participants

Everything you need to design behaviour in practice

From the first analysis to the final design: every tool you use during the Deep Dive goes home with you. Lifetime access, regularly updated.

Cheat sheets Cheat sheets
Templates Templates
Canvases Canvases
Frameworks Frameworks
Behavioural Design Toolkit
+

Exclusively for participants

Your Personal AI Coach: SUE Guru

SUE Guru is a GPT fully trained in our method, tools and frameworks. Ask it your questions, let it review your cases and use it as a sounding board. Lifetime access, always available.

SUE Guru — your personal AI coach
Methode Behavioural science
+
AI Power of AI
=
Superkracht Your superpower
SUE Behavioural Design team
For teams

Every Deep Dive is Also Available as a Live Team Programme

Would you like to take a Deep Dive with your whole team? We'll organise it as a one-day live session, at your location or at our office in Amsterdam. We tailor everything to your needs. That includes our AI Guru: if your organisation can't use ChatGPT, we'll make sure you can work with Copilot or Claude instead.

BOOK AN ONLINE MEETING → Send us an email

Book a free 30-min call with us and we'll explore what suits your team best.

Deep Dives · Behavioural Design in your domain or role · €690 excl. VAT · ✓ Lifetime access

Start now → €690 excl. VAT
Your input

What topic would you like to see a Deep Dive on?

We build our next Deep Dives based on what you need.