10 biases in
buying behaviour
Why people love your offer and still do not buy.
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The ten thinking errors that explain the gap between interest and purchase.
From the intention-action gap to pain of paying and plain friction.
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Why the rational brain rarely makes the buying decision.
Interest starts in one place, the decision happens somewhere else.
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How to design copy and pricing for the brain that actually decides.
With ten examples from marketing and sales, and what to do about each.
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This mini masterclass teaches you to spot the thinking errors. Want to learn how to design around them too? In the Online Deep Dive Behavioural Marketing you learn step by step how to analyse behaviour and build interventions that work.