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A behavioural science course for marketers who want to understand why people buy — and turn that into campaigns that actually move them.
Most campaigns reach people but don't move them. They speak to the rational brain. Purchasing decisions are made by the automatic one. That shapes everything from how your competition works to how your price feels.
Coming soon. Join the waitlist and we will notify you when enrolment opens.
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AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.
Take a sneak peek inside the learning environment
Short, focused modules. Pause, rewind, revisit.
Downloadable frameworks you keep forever.
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.
Share on LinkedIn. 1-on-1 feedback from our team.
Start today. Learn forever. EN, NL, SV, DE, FI.
You are just starting out in marketing and have no campaigns under your belt. Or if you are looking for a specific platform or tool, this is a method, not a software course.
You reach people but they don't move. You want to know why.
You optimise the funnel but lack a framework to diagnose behaviour.
You build brand preference but want to understand how that decision actually forms.
Your content reaches people but doesn't convert. You want to design for the brain that decides.
You test a lot but lack the behavioural framework to know what you're looking for.
You want to understand why people buy, or don't, to sharpen your positioning.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
This is how our courses are rated
For marketing managers, growth marketers, brand strategists, content marketers, CRO specialists, and product marketers who reach people but don't move them and want a behavioural framework to change that. No prerequisites needed.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
This course is coming soon. Join the waitlist and we will notify you as soon as enrolment opens. When the course launches, you will be taken to our secure academy platform (powered by Learnworlds) where you complete your payment and get immediate access.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.
Email academy@sueamsterdam.com for a tailored in-company proposal.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can apply behavioural science to marketing.
Behavioural marketing is a team sport. When your whole marketing team shares the same frameworks, conversion becomes a shared language instead of a solo mission. Enrol together and build alignment from day one.
Volume pricing available for teams of 8+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
Most marketing targets the wrong part of the brain. Once you know which part actually decides, it changes how you design everything.
Join waitlist →€690 · One-time payment · Lifetime access · Coming soon