SUE Behavioural Design · Academy Online

Change beliefs and behaviour. At your own pace.

You can explain perfectly well why things should change; people do not decide on arguments. If you want to change behaviour, you have to design for how people really choose. That is what you learn here: online, at your own pace, with a method you apply this very week.

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Not sure where to start? The Fundamentals is the base everything builds on →

10.000+ professionals trained · 45+ countries · EQAC certified

Google 4.8/5

Springest 9.3

Bloomville 5 stars

Professional following SUE online course

Trusted by experienced professionals working at

8 courses available now · 3 more launching this year

Find your course

Every course is a complete package with lessons and tools. Instant access after payment. Your course investment covers lifetime video access, all tools and templates, AI Prompt Guides, exclusive SUE Mentor access in Claude, Co-Pilot or ChatGPT, personal 1-on-1 feedback from the SUE team, and a certificate. Team licences available.

Single courses Programmes ↓

Start here

Behavioural Design Fundamentals

The complete SUE method. From understanding why people do what they do to designing interventions that change it.

Lifetime access · Certificate · AI Prompt Guides

Watch lesson 1 free →

Try a free lesson first

Want to feel whether it suits you first? Leave your first name and email and start lesson 1 of the Fundamentals right away.

Designing the 9+ Customer Experience

Go beyond satisfaction. Design experiences that remove friction and turn customers into advocates.

Lifetime access · Certificate · AI Prompt Guides

Leading Change and Transformation

Get people to actually change. Using influence, not pressure.

Lifetime access · Certificate · AI Prompt Guides

Behavioural AI: Adding Human Intelligence to AI

This course adds what AI is missing: a deep understanding of what drives people.

Lifetime access · Certificate · AI Prompt Guides

The Human Edge in AI Adoption

Become a sharper AI user and learn to design adoption your team actually embraces.

Lifetime access · Certificate · AI Prompt Guides

Behavioural Marketing Foundations

Understand why people don't buy, and exactly what to change.

Lifetime access · Certificate · AI Prompt Guides

Behavioural Marketing Advanced

Diagnose any behaviour problem and design an intervention that fixes it.

Lifetime access · Certificate · AI Prompt Guides

The Behavioural Advantage in Talent Management

Learn what really drives people to join, stay and grow using behavioural science.

Lifetime access · Certificate · AI Prompt Guides

Team Wellbeing and Employee Happiness

Stop asking people to be more resilient. Design the context that stops draining them.

Lifetime access · Certificate · AI Prompt Guides

2 new courses on the way: Responsive Leadership · Navigating Conflict

🇬🇧 EN 🇳🇱 NL 🇩🇪 DE 🇸🇪 SE 🇫🇮 FI

Courses taught by our founder Astrid Groenewegen, in English, subtitled in 5 languages.

Programmes

Each programme: three courses that together form one craft

Three courses that build on each other, one certificate to share on your socials. Are you an alumnus? Then you get another 15% off.

The Behavioural Marketer

Three courses, one method: from diagnosing why people don't buy to designing the experience that makes them loyal.

Behavioural Marketing Foundations

Behavioural Marketing Advanced

Designing the 9+ Customer Experience

Lifetime access · Certificate · AI Prompt Guides

The AI-Ready Leader

For leaders who want to guide their organisation through AI adoption, and bring the human edge that makes the technology actually work.

Leading Change and Transformation

Behavioural AI: Adding Human Intelligence to AI

The Human Edge in AI Adoption

Lifetime access · Certificate · AI Prompt Guides

Try a free lesson first

Want to feel whether it suits you first? Leave your first name and email and start lesson 1 of the Fundamentals right away.

Still to come: The Influential Leader, The People-First Leader and Personal Influence.

What every course includes

Everything you need to learn, apply, and actually use

Take a sneak peek inside the learning environment

Video lessons at your own pace

Short, focused modules. Pause, rewind, revisit.

Tools, templates, and cheat cards

Downloadable frameworks you keep forever.

AI Prompt Guides + Exclusive access to SUE Mentor

Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.

Certificate + personal feedback

Share on LinkedIn. 1-on-1 feedback from our team.

Lifetime access. Subtitles in 5 languages.

Start today. Learn forever. EN, NL, SV, DE, FI.

AI Inside

Every course is AI-powered

AI Prompt Guides + Exclusive access to SUE Mentor in Claude, Co-Pilot or ChatGPT

Every course comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Mentor, your personal AI mentor for applying behavioural science long after the course ends.

SUE Behavioural Design Mentor AI

Why on-demand

The full SUE Academy. Now on your schedule.

Everything we teach in our live trainings is now available as self-paced online courses. Same method, same depth, same personal feedback. Enhanced with AI tools. Accessible from anywhere.

Start anytime, finish anytime

No cohort dates. No waiting lists. Begin the moment you enrol and learn when it works for you.

Perfect for global teams

Your team works across time zones and offices. Everyone learns the same frameworks at their own pace. Subtitles in 5 languages.

Lifetime access, forever

Revisit any lesson when you need it. Before a pitch, during a project, in a new role. Your courses never expire.

AI-powered, human-supported

Every course includes AI Prompt Guides, access to the SUE Mentor in Claude, Co-Pilot or ChatGPT, and personal feedback from our team.

Prefer to learn live, or with your whole team? See the live courses → · See the team trainings →

Built for international teams

What language are the courses in?

The courses are recorded in English, with subtitles in multiple languages. You receive feedback on your assignments in Dutch or English, and the SUE team is happy to help you in either language.

Language🇬🇧 English

Subtitles🇬🇧 EN 🇳🇱 NL 🇩🇪 DE 🇸🇪 SE 🇫🇮 FI

Feedback on assignmentsDutch & English

For teams

Every course also available as a live team training

Want to take a course with your whole team? We run it as a one-day live masterclass, at your location or with us in Amsterdam, built around your own challenge.

See the team trainings →

Or book a half-hour call right away →

What graduates say

10.000+ professionals trained worldwide

Everything clicked into place. You gave me a mental structure to tackle a great many problems and challenges from now on.

Eline Goethals

Strategy Director, Happiness Brussels

A powerful framework for effectively influencing clients and stakeholders. This training changes how you approach every challenge.

Erik Jan Coenraad

Marketing Manager, KPN

After 7,500 working days, it took just two days to learn how to influence behaviour. If you want to make a real difference, this is a must.

Harold van Puijenbroek

Managing Director, Eluced

Astrid Groenewegen

Your instructor

Astrid Groenewegen

Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour

Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Every course reflects that hands-on approach: real frameworks, real cases, real results.

10.000+ trained #1 bestselling author 45+ countries

This is how our courses are rated

Google 4.8/5

Springest 9.3

Bloomville 5 stars

Start today

8 courses online. More on the way. One mission: making behavioural science practical.

Self-paced. AI-powered. Built by practitioners. From €690.

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Questions? Email academy@sueamsterdam.com