SUE Behavioural Design · Academy Online

Learn how to change minds and behaviour. On your schedule.

Online behavioural science courses for marketing, CX, HR, and leadership professionals who want a method they can use this week.

Most professionals know something isn't working. The campaign reaches people but doesn't move them. The change gets announced but nothing shifts. The team loses energy and nobody knows why. The problem is not effort. It is your approach. You can learn to change that. Start today.

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10.000+ professionals trained · 45+ countries · EQAC certified

Google 4.8/5 Springest 9.7 Bloomville 5 stars
Professional following SUE online course

Trusted by experienced professionals working at

Heineken ING Bank KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media City of Amsterdam Rijkswaterstaat Sony eBay CZ Heineken ING Bank KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media City of Amsterdam Rijkswaterstaat Sony eBay CZ
3 courses live now · 8 more launching this year

Find your course

Every course is a complete programme. Your course investment covers lifetime video access, all tools and templates, AI Prompt Guides, exclusive SUE Guru access in Claude, Co-Pilot or ChatGPT, personal 1-on-1 feedback from the SUE team, and a certificate. One investment. Everything included.

Available AI Inside Start here
Behavioural Design Fundamentals
The complete SUE method. From understanding why people do what they do to designing interventions that change it.
Lifetime access · Certificate · AI Prompt Guides
€1.190 excl. VATExplore course →
Available AI Inside
Designing the 9+ Customer Experience
Go beyond satisfaction. Design experiences that remove friction and turn customers into advocates.
Lifetime access · Certificate · AI Prompt Guides
€690 excl. VATExplore course →
Available AI Inside
Leading Change and Transformation
Get people to actually change. Using influence, not pressure.
Lifetime access · Certificate · AI Prompt Guides
€690 excl. VATExplore course →
Launching soon AI Inside
Behavioural Marketing Foundations
Influence customer decisions without manipulation.
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Launching soon AI Inside
Behavioural Marketing Advanced
From insights to campaigns that measurably shift behaviour.
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Launching soon AI Inside
The Behavioural Advantage in Talent
Attract, activate, and retain the right people.
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Launching soon AI Inside
Team Wellbeing and Employee Happiness
Build the conditions where people thrive.
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Launching soon AI Inside
Behavioural Leadership Response Model
Know how to respond at the moments that matter.
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Launching soon AI Inside
Navigating Conflict and Getting Buy-In
Turn resistance into alignment.
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Launching soon AI Inside
Smarter AI with Behavioural Science
Use behavioural science frameworks to get 10x smarter AI output.
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Launching soon AI Inside
The Human Edge in AI Adoption
Make AI stick in your organisation.
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What every course includes

Everything you need to learn, apply, and actually use

Take a sneak peek inside the learning environment

Video lessons at your own pace

Short, focused modules. Pause, rewind, revisit.

Tools, templates, and cheat cards

Downloadable frameworks you keep forever.

AI Prompt Guides + Exclusive access to SUE Guru

Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.

Certificate + personal feedback

Share on LinkedIn. 1-on-1 feedback from our team.

Lifetime access. Subtitles in 5 languages.

Start today. Learn forever. EN, NL, SV, DE, FI.

AI Inside

Every course is AI-powered

AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT

Every course comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Guru, your personal AI mentor for applying behavioural science long after the course ends.

SUE Behavioural Design Guru AI
Why on-demand

The full SUE Academy. Now on your schedule.

Everything we teach in our live trainings is now available as self-paced online courses. Same method, same depth, same personal feedback. Enhanced with AI tools. Accessible from anywhere.

Start anytime, finish anytime

No cohort dates. No waiting lists. Begin the moment you enrol and learn when it works for you.

Perfect for global teams

Your team works across time zones and offices. Everyone learns the same frameworks at their own pace. Subtitles in 5 languages.

Lifetime access, forever

Revisit any lesson when you need it. Before a pitch, during a project, in a new role. Your courses never expire.

AI-powered, human-supported

Every course includes AI Prompt Guides, access to the SUE Guru in Claude, Co-Pilot or ChatGPT, and personal feedback from our team.

Prefer learning in person? We also offer live trainings and in-company programmes. View live trainings →

What graduates say

10.000+ professionals trained worldwide

Everything clicked into place. You gave me a mental structure to tackle a great many problems and challenges from now on.
Eline Goethals
Eline Goethals
Strategy Director, Happiness Brussels
A powerful framework for effectively influencing clients and stakeholders. This training changes how you approach every challenge.
Erik Jan Coenraad
Erik Jan Coenraad
Marketing Manager, KPN
After 7,500 working days, it took just two days to learn how to influence behaviour. If you want to make a real difference, this is a must.
Harold van Puijenbroek
Harold van Puijenbroek
Managing Director, Eluced
Astrid Groenewegen
Your instructor

Astrid Groenewegen

Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour

Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Every course reflects that hands-on approach: real frameworks, real cases, real results.

10.000+ trained #1 bestselling author 45+ countries

This is how our courses are rated

Google 4.8/5 Springest 9.7 Bloomville 5 stars
Start today

3 courses live. 8 more on the way. One mission: making behavioural science practical.

Self-paced. AI-powered. Built by practitioners. From €690.

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Questions? Email academy@sueamsterdam.com