Online Course · Behavioural AI

Learn to combine behavioural science and AI into a strategic advantage most people overlook.

A behavioural science course that makes your AI output ten times smarter, using frameworks instead of prompts.

Most people use AI like a search engine. They ask questions and accept the output. The difference between generic answers and strategic insight is the frameworks you bring.

Why your prompts keep producing generic, surface-level output
Behavioural science as the key to deeper AI results
Personas, behavioural diagnoses, and prototypes built with AI
AI as a strategic thinking partner instead of a search engine

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Price

€690

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This course is coming soon. Join the waitlist to be notified at launch.

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What you will get

Your learning journey, lesson by lesson

Lesson 1: Why most people get mediocre results from AI — and what separates surface-level use from real strategic depth.

Lesson 2: How to prompt AI so the output speaks to how people actually make decisions, not just their rational mind.

Lesson 3: How to use AI to build rich profiles of your audience based on their real fears, desires, and motivations.

Lesson 4: How to use AI to surface what people truly want — beyond the obvious and into the emotional and social layers.

Lesson 5: How to use AI to map the full picture of what drives and blocks a decision — gains, pains, and everything in between.

Lesson 6: How to use AI as a sparring partner that helps you generate smarter intervention ideas, faster.

Lesson 7: How to prototype and test behavioural ideas at high speed using AI — before wasting time on the wrong solution.

Lesson 8: How to use AI to stress-test your ideas and find the blind spots before real users do.

Lesson 9: How to build complete behavioural strategies with AI — not just single fixes, but end-to-end influence journeys.

Lesson 10: How to see exactly how much your thinking has developed — by redoing your first prompt with everything you've learned.

Training language 🇬🇧 English

Subtitles 🇳🇱 Dutch · 🇩🇪 German · 🇸🇪 Swedish · 🇫🇮 Finnish · 🇬🇧 English

Training feedback 🇬🇧 English · 🇳🇱 Dutch

Professionals during a SUE Behavioural Design training in Amsterdam

SUE Behavioural Design toolkit with templates, cheat cards, and frameworks

AI Inside

AI-Powered Behavioural Design

AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT

Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.

What every course includes

Everything you need to learn, apply, and actually use

Take a sneak peek inside the learning environment

10 video lessons at your own pace

Short, focused modules. Pause, rewind, revisit.

Tools, templates, and cheat cards

Downloadable frameworks you keep forever.

AI Prompt Guides + Exclusive access to SUE Guru

Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.

Certificate + personal feedback

Share on LinkedIn. 1-on-1 feedback from our team.

Lifetime access. Subtitles in 5 languages.

Start today. Learn forever. EN, NL, SV, DE, FI.

Not for you if

You have never used AI and do not know how to write a prompt. This is not an introduction to AI, it is about using AI strategically with behavioural science frameworks.

Who this is for

Does this sound like you?

Perfect for Marketers Strategists UX Designers Innovation Leaders Consultants Product Managers

You already use AI but get generic output. You want to extract strategic insight from it.

You want to use AI to think faster and deeper, not just type faster.

You want to use AI to generate audience insights that accelerate your research.

You're exploring how AI strengthens your working process rather than replaces it.

You want to accelerate your advisory work without compromising on quality.

You want to prototype, stress-test and ground ideas in behavioural science faster.

Meet your instructor

Astrid Groenewegen

Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour

Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.

10,000+ trained #1 bestselling author 45+ countries

Author of

The Art of Designing Behaviour

#1 bestseller · Boom Publishers

What professionals say

Learners love SUE courses

A practical framework to apply my know-how of behavioural science in a practical way. The opportunities are in abundant if you start working with it!

Miranda Zwartjens

Innovation Lead

Everything clicked into place. You gave me a mental structure to tackle a great many problems and challenges from now on.

Eline Goethals

Strategy Director, Happiness Brussels

With SUE's scientifically grounded methodology, I can immediately get hands-on. In my projects, this led to surprising behavioural interventions and great satisfaction among my clients.

Josette Hager

Strategic Communication Consultant

It really makes you look at people, needs and behaviour differently. It gives you creative superpowers!

Joost Robben

Creative Director

The Advanced Training truly made a difference for me. You are genuinely challenged to experiment with new methods, but also to collaborate with people from other disciplines.

Geneve Angelista

Lecturer, Amsterdam University

Super educational and in an energetic way! As far as I am concerned, it is a must-have tool for anyone who wants to understand and influence behaviour.

Niels Groenewoud

Sr. Consultant

This is how our courses are rated

FAQ

Frequently asked questions

For marketers, strategists, UX designers, innovation leaders, consultants, and product managers who already use AI professionally and want smarter, more strategic output from it. No prerequisites needed.

Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.

Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.

Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.

No. You need basic familiarity with AI tools like ChatGPT or Claude, but this is not a technical course. The focus is on what you feed into AI (frameworks), not how AI works under the hood.

This course is coming soon. Join the waitlist by emailing academy@sueamsterdam.com and we will notify you the moment it launches.

Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.

Email academy@sueamsterdam.com for a tailored in-company proposal.

We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.

10,000+ professionals. 45+ countries. 9.7/10 rating.

Your AI deserves better input

The difference between generic AI output and strategic insight is not the tool. It is the frameworks you bring. You learn those here.

Join the waitlist →

€690 · One-time payment · Lifetime access · Coming soon

EQAC Accredited Self-Paced Certificate Included Lifetime Access