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A behavioural science course for people leading change who want to understand why initiatives stall.
Most change initiatives start with a kick-off, a story about the need for change, and a plan. Your team nods. Six months later, nothing has changed.
You will complete enrolment on our secure academy platform
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13 lessons. 5 modules. 100% practical. Ready?
Start learning now →€690 excl. VAT · Lifetime access · Start immediately
AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.
Take a sneak peek inside the learning environment
Short, focused modules. Pause, rewind, revisit.
Downloadable frameworks you keep forever.
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.
Share on LinkedIn. 1-on-1 feedback from our team.
Start today. Learn forever. EN, NL, SV, DE, FI.
You are looking for a project management methodology. Or if you see resistance as a communication problem that a better kick-off will fix. This course is about redesigning the context, not improving the message.
You initiate change but see people nod along and do nothing. You want to break that pattern.
You run professional change programmes but keep hitting the same resistance.
You want to get your team moving without managing for compliance.
You have a mandate to change things but the people who need to act aren't moving.
You want to change not just processes but the behaviour around them.
You support change initiatives and want to add a behavioural science approach.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
This is how our courses are rated
For senior leaders, change managers, team leads, department heads, operational leaders, and HR professionals responsible for making change happen who keep running into the same resistance. No prerequisites needed.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
When you click "Enrol now" you will be taken to our secure academy platform (powered by Learnworlds) where you complete your payment. You get immediate access to all course materials and can start learning right away.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.
Email academy@sueamsterdam.com for a tailored in-company proposal.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can design change using behavioural science.
Behavioural Design is a team sport. When your whole team shares the same frameworks, change becomes a shared language instead of a solo mission. Enrol together and build alignment from day one.
Volume pricing available for teams of 8+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
Managing resistance is reactive. Designing change so that resistance has less room to grow is a different approach altogether. That is what you learn here.
Start learning now →€690 excl. VAT · One-time payment · Lifetime access · Start immediately