Make the right people stay, and grow while they are with you.
Engagement, retention and wellbeing are not personal traits. They are outcomes of the context people work in: the design of their role, their environment, their team, and the moments in which they are seen or overlooked. You cannot coach your way out of a badly designed context. You can redesign it.
See what is really driving attrition, beyond what the exit interview tells you
Attract people who stay, rather than people who apply
Design the four contexts that decide whether your team flourishes or drains
Lead the internal change that makes all of this structural
You complete your enrolment on our secure platform
Bought separately this costs €2,070. You save €580
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10,000+ professionals trained, including people from
Why this programme exists
You do not fix people. You redesign the context they work in.
Most talent and wellbeing programmes are built around the individual. Resilience training. Mindfulness sessions. Career frameworks. The quiet assumption is that the problem disappears once the person changes.
But engagement, retention and wellbeing are not traits of people. They are outcomes of the environment they work in, of how their role is designed, of their team, and of the moments in which they are seen or overlooked.
Across three courses you build a systematic approach: attracting the right people, creating the conditions in which they thrive, sustaining that over time, and leading the change needed to make any of it real. Everything in here comes from the behavioural science method SUE uses with organisations in over 45 countries.
What you will learn
Diagnose attrition beyond the surveyDesign the four contexts that determine wellbeingBuild attraction that pulls in the right peopleDesign selection that takes your own bias outSustain high performance without burning people outLead internal change that actually holds
What you get
Three courses. One complete people-first programme.
The courses build on each other. You start with the people you bring in, move on to the conditions they work in, and end with the change needed to make that structural.
Course language🇬🇧 English
Subtitles🇳🇱 Dutch · 🇩🇪 German · 🇸🇪 Swedish · 🇫🇮 Finnish · 🇬🇧 English
Feedback🇬🇧 English · 🇳🇱 Dutch
The Behavioural Advantage in Talent Management
4 modules · 11 lessons · The full talent cycle, from job posting to departure
After this you build attraction and retention on what actually drives people, not on what they say in an exit interview.
Lesson 1: The missing layer in talent management. System 1 and System 2. Inside-out vs outside-in thinking. The SUE Influence Framework.
Lesson 2: Understanding what people really want. Jobs-to-be-Done for employees. Surface complaints vs underlying needs.
Lesson 3: The forces that shape employee behaviour. The full Influence Framework: Pains, Gains, Anxieties, Comforts.
Lesson 4: The thinking errors that sabotage your talent decisions. Fundamental Attribution Error, Halo Effect, Outcome Bias.
Lesson 5: Designing attraction that actually attracts. Job postings through all four forces in the Influence Framework.
Lesson 6: The psychology of selection decisions. Interviews as performance systems. WYSIATI, Peak-End Rule, Stereotype Threat.
Lesson 7: Designing selection for honest signals. Past behaviour, reducing asymmetry, reducing stereotype threat, structure against bias.
Lesson 8: Onboarding as behaviour activation. Belonging uncertainty, self-efficacy, honeymoon-hangover effect, the psychological contract.
Lesson 9: Culture is behaviour. Descriptive vs injunctive norms. Leaders as signal transmitters.
Lesson 10: Recognition that actually works. The overjustification effect. Self-Determination Theory. Recognition as a broadcast signal.
Lesson 11: How endings shape everything. The Peak-End Rule applied to exits. Departures as identity transitions.
Team Wellbeing and Employee Happiness
4 modules · 12 lessons · The conditions in which people perform sustainably
After this you design the four contexts that determine whether your people flourish or quietly burn out.
Lesson 1: Why wellbeing programmes built on individual willpower fail - and how team happiness is really a design problem.
Lesson 2: How to spot the subtle patterns that are quietly draining energy and happiness from your team.
Lesson 3: How happiness spreads through a team - and what the invisible rules shaping your culture actually are.
Lesson 4: How to create the conditions that make your team genuinely curious rather than just going through the motions.
Lesson 5: How to identify and eliminate the specific things in your team's daily work that destroy focus and flow.
Lesson 6: How to design shared experiences where your whole team reaches a state of deep, collective focus.
Lesson 7: How to build regular skill development into your team's routine rather than treating it as a special event.
Lesson 8: How the quality of human connection in a team shapes performance, resilience, and long-term wellbeing.
Lesson 9: How to tackle the modern habits - like phone use and constant availability - that silently erode real connection.
Lesson 10: How to facilitate a full-day session with your team that generates genuine commitment to change.
Lesson 11: How to create team agreements that actually shape daily behaviour - not just rules that fade after a week.
Lesson 12: How to build a sustainable rhythm of wellbeing practices that keeps improving rather than reverting to old habits.
Leading Change and Transformation
5 modules · 13 lessons and a capstone · Change that holds
After this you lead the internal change that makes a people-first culture real, not just a value on the wall.
Lesson 1: Why logical arguments rarely convince people to change - and what actually determines whether they resist or embrace it.
Lesson 2: The five automatic filters people apply when deciding whether to accept change - and how to design for them.
Lesson 3: How to map all the forces pulling your team toward change and all the forces pushing them away from it.
Lesson 4: How to understand what your team members are truly trying to get from their work - beneath the surface.
Lesson 5: How to communicate change in a way that sparks imagination rather than triggering defensiveness.
Lesson 6: How to connect the change you're leading to what your team genuinely cares about.
Lesson 7: How to design the environment around a decision so that the right choice becomes the easy choice.
Lesson 8: How to intervene at the specific moments when people are most open to changing their behaviour.
Lesson 9: How to make new behaviours stick in a team so they survive pressure, distraction, and tight deadlines.
Lesson 10: How to read resistance as useful information - and turn it into better decisions rather than wasted energy.
Lesson 11: A toolkit of proven psychological principles that leaders can use to make change more likely to succeed.
Lesson 12: How to build a rhythm of learning and adjustment that keeps change moving rather than stalling after launch.
Lesson 13: How to shift your identity from someone who manages change to someone who designs it deliberately.
Capstone: Design a complete change strategy for a real challenge in your organisation - with personal instructor feedback.
This programme includes
3 complete courses
The Behavioural Advantage in Talent Management (11 lessons)
Team Wellbeing and Employee Happiness (12 lessons)
Leading Change and Transformation (13 lessons and a capstone)
Toolbox: cheat cards, templates and the card deck
AI Prompt Guides and access to Mentor
3 EQAC-accredited certificates and the programme certificate
Personal feedback from our team
Lifetime access, available immediately
€1,490excl. VAT
Bought separately this costs €2,070. You save €580
Everything you need to learn it, apply it and keep using it
Take a look inside the learning environment
36 video lessons at your own pace
Short, focused modules. Pause, rewind, repeat.
Toolbox with cheat cards, templates and the card deck
Downloadable frameworks that stay yours.
AI Prompt Guides and exclusive access to Mentor
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for good.
4 certificates and personal feedback
An EQAC-accredited certificate per course, plus the programme certificate once you complete all three. Personal feedback from our team.
Lifetime access. Subtitles in 5 languages.
Start today. Learn for good. EN, NL, SV, DE, FI.
AI Inside
AI-powered behavioural design
AI Prompt Guides and exclusive access to Mentor in Claude, Co-Pilot or ChatGPT
Every module comes with prompts that let you apply what you learn to your own talent or wellbeing challenge straight away. On top of that: lifetime access to Mentor, your AI mentor for applying behavioural science, long after the course is finished.
Who this is for
Does this sound familiar?
Built forHR leadersPeople & CultureEmployer brandingChange managersTeam leadsL&D professionals
You watch high performers leave and the exit interviews are not telling you the real reason.
Your wellbeing initiative had strong attendance in month one and a quiet drop-off by month three.
You are responsible for employer branding and you are not sure it reflects what working there actually feels like.
You lead a culture change programme and you are not sure it is changing anything below the surface.
You want a systematic approach to people, not a collection of one-off interventions.
You need to show your board what works, and right now you mostly measure what is easy to track.
Your instructor
Astrid Groenewegen
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent more than 15 years making behavioural science practical for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: methods you can apply straight away, grounded in real cases at Heineken, ING, Roche and many others.
10,000+ trained#1 bestselling author45+ countries
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
What professionals say
Participants on SUE
A practical framework to apply my know-how of behavioural science in a practical way. The opportunities are in abundant if you start working with it!
Miranda Zwartjens
Innovation Lead
Everything clicked into place. You gave me a mental structure to tackle a great many problems and challenges from now on.
Eline Goethals
Strategy Director, Happiness Brussels
With SUE's scientifically grounded methodology, I can immediately get hands-on. In my projects, this led to surprising behavioural interventions and great satisfaction among my clients.
Josette Hager
Strategic Communication Consultant
It really makes you look at people, needs and behaviour differently. It gives you creative superpowers!
Joost Robben
Creative Director
Super educational and in an energetic way! As far as I am concerned, it is a must-have tool for anyone who wants to understand and influence behaviour.
Niels Groenewoud
Sr. Consultant
The Advanced Training truly made a difference for me. You are genuinely challenged to experiment with new methods, but also to collaborate with people from other disciplines.
Geneve Angelista
Lecturer, Amsterdam University
How our courses are rated
Complete all three courses and earn 4 certificates
Each course earns its own EQAC-accredited certificate you can add to your LinkedIn profile. Complete all three and you also receive The People-First Leader certificate. Recognised by employers across Europe as proof that you can design organisations where people stay and grow.
FAQ
Frequently asked questions
For HR and people leaders, for anyone responsible for employer branding, culture, wellbeing or change, and for team leads and L&D professionals who want a systematic approach rather than separate initiatives. No prior knowledge of behavioural science is needed.
The order is deliberate: The Behavioural Advantage in Talent Management first, then Team Wellbeing and Employee Happiness, then Leading Change and Transformation. You attract the right people, you design the context in which they perform, and you lead the change that makes it structural. You get access to all three straight away, so you can deviate if your own challenge calls for it.
36 video lessons across 13 modules, in short pieces, plus the Learn-Do-Improve exercises you apply to your own challenge. You set your own pace and you keep lifetime access, so you can come back whenever the topic becomes urgent again.
Four, in fact. Each course earns its own EQAC-accredited certificate once you complete all its modules and the exam. Complete all three courses and you also receive The People-First Leader certificate.
Our SUE team gives personal feedback on your assignments, including the capstone in which you design a complete change strategy for your own organisation. On top of that you have lifetime access to Mentor, our AI mentor, for the moments we are not available.
Yes. Many professionals have this covered as professional development. We provide invoices suitable for employer reimbursement. Email academy@sueamsterdam.com if you need help with that.
Click "Enrol now" and you land in our own secure checkout, where you pay by iDEAL or credit card through Stripe. Right after payment we create your account on our academy platform and you get access to all three courses. So you can start straight away.
The Behavioural Advantage in Talent Management
Team Wellbeing and Employee Happiness
Leading Change and Transformation
