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A behavioural science course for HR professionals who attract, keep, and grow talent.
Most HR professionals treat hiring, onboarding, recognition, and exit as separate things. Each with its own programme, its own approach. But the behaviour you want to see isn't built through disconnected interventions. It's a system.
Coming soon. Join the waitlist to be the first to know.
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11 lessons. 3 modules. 100% practical. Ready?
Join the waitlist →€690 · Lifetime access · Coming soon
AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.
Take a sneak peek inside the learning environment
Short, focused modules. Pause, rewind, revisit.
Downloadable frameworks you keep forever.
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.
Share on LinkedIn. 1-on-1 feedback from our team.
Start today. Learn forever. EN, NL, SV, DE, FI.
You are looking for an HR software solution or process optimisation. Or if you believe better internal communication will fix your culture problems. This course is about designing the context, not adjusting people.
You invest in HR programmes but see little behaviour change. You want to understand why.
You want to attract and retain, but find standard approaches no longer work.
You want to build culture you can design, not just describe.
You want to understand why candidates drop off and know how to change that.
You guide change but lack a behavioural framework to design it.
You want not just to manage your team but to design the context in which they thrive.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
This is how our courses are rated
For HR directors, talent managers, people and culture leads, recruiters, organisational development professionals, and team leads responsible for attracting, keeping, and energising talent who find that standard approaches no longer shift behaviour. No prerequisites needed.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
This course is coming soon. Join the waitlist to be the first to know when enrolment opens. You will receive early access and any launch offers.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.
Email academy@sueamsterdam.com for a tailored in-company proposal.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can design talent strategies using behavioural science.
Behavioural Design is a team sport. When your whole HR team shares the same frameworks, talent strategy becomes a shared language instead of individual guesswork. Enrol together and build alignment from day one.
Volume pricing available for teams of 8+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
Programmes that look good on paper are not the problem. Behaviour that never changes is. This course gives you the method to close that gap.
Join the waitlist →€690 · One-time payment · Lifetime access · Coming soon