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A behavioural science course for everyone designing customer experiences who wants to understand why some stay with people and others don't.
Most CX efforts measure what customers say. They design on the back of satisfaction scores and surveys. But what customers say and what they actually feel are two different things. Your customer experience is shaped by the latter.
You will complete enrolment on our secure academy platform
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12 lessons. 6 modules. 100% practical. Ready?
Start learning now →€690 excl. VAT · Lifetime access · Start immediately
AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.
Take a sneak peek inside the learning environment
Short, focused modules. Pause, rewind, revisit.
Downloadable frameworks you keep forever.
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.
Share on LinkedIn. 1-on-1 feedback from our team.
Start today. Learn forever. EN, NL, SV, DE, FI.
You are looking for a CRM or technology solution. Or if you are just starting out in a customer-facing role, this course assumes you already have experience with customer processes and data.
You optimise metrics but experiences don't improve. You want to know what actually matters.
You design services but want to go deeper into the psychology of customer experience.
You want to understand how customers perceive value and translate that into better product experiences.
You work on loyalty but want to understand what really drives customers after the purchase.
You want to move from reactive to proactive: design experiences that retain customers.
You design interfaces but want to understand the full customer journey, not just the screen.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
This is how our courses are rated
For CX professionals, service designers, product managers, marketing leaders, customer success leads, and UX designers responsible for customer experience who want to design for what customers actually value. No prerequisites needed.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
When you click "Enrol now" you will be taken to our secure academy platform (powered by Learnworlds) where you complete your payment. You get immediate access to all course materials and can start learning right away.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.
Email academy@sueamsterdam.com for a tailored in-company proposal.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can design customer experiences using behavioural science.
Behavioural Design is a team sport. When your whole team shares the same frameworks, customer experience becomes a shared language instead of a solo mission. Enrol together and build alignment from day one.
Volume pricing available for teams of 8+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
Customer satisfaction is not a coincidence. It is the result of deliberate choices in design. This course shows you exactly which choices make the difference.
Start learning now →€690 excl. VAT · One-time payment · Lifetime access · Start immediately