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This is the action-oriented sequel. From diagnosis to interventions that measurably shift behaviour.
Most marketers and designers can diagnose behaviour. They know where things break down in the funnel. But knowing where things go wrong and knowing how to change them: those are two different skills.
This course is coming soon. Join the waitlist to be the first to know.
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12 lessons. 5 modules. 100% practical. Ready?
Join the waitlist →€690 · Lifetime access · Coming soon
AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.
Take a sneak peek inside the learning environment
Short, focused modules. Pause, rewind, revisit.
Downloadable frameworks you keep forever.
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.
Share on LinkedIn. 1-on-1 feedback from our team.
Start today. Learn forever. EN, NL, SV, DE, FI.
You are new to behavioural science. This is an advanced course, you need a working understanding of the fundamentals to get full value from it.
You know the theory and now want to design and test behavioural interventions systematically.
You want to go beyond intuition: a method to diagnose behaviour and change it deliberately.
You test, but want a deeper framework to know what to test and why.
You want to not just understand how people decide, but actively shape it.
You want to move from insight to intervention: design deliberately for the moments that convert.
You design interfaces but want to understand and leverage the behavioural layer beneath them.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
This is how our courses are rated
For marketing managers, growth marketers, CRO specialists, brand strategists, product marketers, and UX designers who want to go beyond diagnosis and design behavioural interventions systematically. The Behavioural Marketing Foundations course is recommended but not required.
Recommended but not required. This course picks up where Foundations leaves off. If you already understand the SUE Influence Framework and behavioural analysis, you can start here. If not, Foundations will give you the diagnostic skills that make this course even more powerful.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
This course is coming soon. Join the waitlist and we will notify you the moment enrolment opens. You will also receive early-bird pricing.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.
Email academy@sueamsterdam.com for a tailored in-company proposal.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can design behavioural marketing interventions.
Behavioural marketing works best when your whole team speaks the same language. When everyone shares the SWAC framework, campaigns become sharper and faster. Enrol together and build alignment from day one.
Volume pricing available for teams of 8+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
Understanding why people do what they do is one thing. Designing the interventions that actually change it is a different skill. This course bridges the two.
Join the waitlist →€690 · One-time payment · Lifetime access · Coming soon