For teams, managers and senior professionals who need to get people on board, build support or change behaviour. With the SUE | Own It Learning Loop©, they keep applying what they learn in the training to their own challenges, until it comes naturally. That is how training pays off in the work itself.
The SUE | Own It Learning Loop© is the learning method of SUE | Behavioural Design Academy. Each step asks something different of your brain. For every step we have designed what you need, and how SUE supports you in it, long after the training too.
You learn why a team says yes in the meeting and then nothing changes, and why a client chooses something other than what you advise. From day one you work with the SUE | Influence Framework©, the model that maps what pulls people towards new behaviour and what holds them back.
You practise the method on recognisable challenges, so you can then use it in your own work, for example with a leadership team that won't move or a change that never gets beyond the slide deck. With the SUE | Influence Framework© and the SUE | SWAC Tool© you design what you are going to do.
This is the step where knowledge becomes skill. Every time you apply the method again, it takes deeper root. That is why the live training comes with two things that help you come back: the SUE AI Mentor and lifetime membership of the Behavioural Design Club.
Behavioural Design moves from your notes into your intuition. You are in a meeting where everyone is already proposing solutions, and you hear yourself asking what is actually holding the target group back. Then the loop starts again, with your next challenge.
Through the Behavioural Design Club, you stay connected to people who see things the way you do. You become the person in your organisation who gets people moving, and with every new challenge you get better at it.
Why is it a Learning Loop? Because we keep it turning. You get regular updates to the materials, we keep you up to date with the latest insights in Behavioural Design, and we keep inspiring you and prompting you to act.
Getting better at influence is not a talent. It is a skill you can add to your expertise for good.
In 1885, the German psychologist Hermann Ebbinghaus became the first to measure forgetting. Most of what you learn is gone within a few days.
He also saw that the curve dropped less steeply every time he retrieved the material again. With that, he laid the groundwork for what we now call spaced repetition: practising at intervals. What that means for how you design a training is in our article on the forgetting curve.
Psychologist Nicholas Cepeda and his colleagues analysed more than three hundred experiments. Spaced practice beats cramming, across hundreds of experiments and a wide range of time intervals.
Students either reread a text or tested themselves on it. Rereading felt more effective, but a week later the students who had tested themselves knew far more.
Bjork calls these desirable difficulties: the learning that takes effort is usually the learning that stays. What feels easy often disappears fastest.
In Learning How to Learn they show how knowledge moves from slow to fast thinking, from System 2 to System 1, to borrow Daniel Kahneman's terms. That takes repetition in the weeks after a training.
Using the SUE | SWAC Tool©, we built the four conditions for behaviour into our learning method, so that applying it after the training becomes a habit.
Through the Behavioural Design Club you keep getting a nudge to apply Behavioural Design and to use your SUE AI Mentor.
Your SUE AI Mentor is there whenever you come back, and you get invitations to events such as webinars, hackathons and alumni days. So you keep coming back, recalling and applying, exactly the way your brain learns.
You learn a method you can apply in your own work, to something you want to influence or improve.
We make it as easy as possible: no abstract theory, but behavioural science translated into practice, with handy tools and templates. So you can apply it straight away.
We bring the SUE | Own It Learning Loop© in-company, built around the challenges of your own organisation.
We start with an intake, so the examples and exercises come from your organisation: the plan nobody is backing, or the department that won't move with you.
In a training with follow-up days, the team shows what it has done with it in practice. We look at what worked and adjust, so what was learned takes root in the team.
Participants keep access to the Behavioural Design Club, SUE's AI Mentor and the SUE | Influence Framework© as tools for the next challenge.
From a one-day training to a nine-month leadership programme for management teams, in groups of up to 16. After half an hour with a SUE learning expert, you have a proposal with a fixed price within a week.
In two days you learn how to get people on board, build support and change behaviour, so you can apply it in your own work. After that, the SUE | Own It Learning Loop© keeps you sharp.
Live in Amsterdam · 2 days · max. 16 participants · €1,490 excl. VAT · SUE AI Mentor and lifetime membership of the Behavioural Design Club included
The learning method of SUE | Behavioural Design Academy. It has four steps, Get it, Do it, Sharpen it and Own it, and it is designed with Behavioural Design so that you actually keep applying what you learn.
Because the brain quickly lets go of knowledge it does not retrieve again. Back in 1885, Hermann Ebbinghaus showed that most of it is gone within a few days. Spaced repetition and active recall slow that down.
Spaced repetition means practising at intervals. Every time you retrieve knowledge again, you forget it more slowly afterwards. It is one of the best-supported principles in learning research.
The SUE AI Mentor is an AI coach that helps you apply Behavioural Design after your training. It tests you, makes you think for yourself first, plays a client, colleague or sceptic and challenges your work, including an ethics check. It gives hints instead of ready-made answers, so you build the skill yourself. Research by Hamsa Bastani and colleagues (Wharton) found that secondary school students who practised with ordinary ChatGPT scored worse on the exam afterwards.
The live training The Art of Influence© comes with the SUE AI Mentor and lifetime membership of the Behavioural Design Club. You can also join webinars, hackathons, alumni days and Q&As, so you keep applying the method to your own challenges.
By training the team on its own challenge and building application into the programme. In a training with follow-up days, the team shows what it has done in practice and we look together at what worked. Afterwards, participants keep working with the Behavioural Design Club, SUE's AI Mentor and the SUE | Influence Framework©.
Yes, always. We start with an intake, so the examples and exercises come from your own organisation. The method stays the same, the case is yours. Book a conversation to discuss which format fits.
Because this is what it is ultimately about: not knowing how it is done, but no longer being able to see it any other way.
