10,000+
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33
Lessons online
Behavioural Design Fundamentals Course · online, or live in Amsterdam
You may know the theory already: Kahneman, nudging, biases. Still nothing shifts, because knowing is not doing. Here you learn a method on real problems, and then you put it to work on your own.
What it is
A behaviour change course teaches you three things: why people do what they do now, how to change their surroundings so the new behaviour becomes the easiest route, and how to measure whether it actually happened. What you keep is a problem you can take apart yourself. Including the one you have been stuck on for a year.
Enrol in the online course →Prefer the room: see the Amsterdam dates below
Not quite ready
You want to see exactly what you do on the course, and what you walk away with. That is all in the brochure. It lands in your inbox within a few minutes.
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The same method, live at the 's-Gravenhekje in Amsterdam
Why most courses do not stick
You can tell someone everything about bias and motivation, and the behaviour stays exactly the same. That holds for your customer, for your colleague, and for you after a course that stops at the theory. There are three reasons why.
Knowing is not doing
Most courses assume an information gap: once people understand it, they will change by themselves. Knowing and doing run on two different systems in your brain.
The context wins
You go back to the same meetings, the same defaults, the same colleagues. Without a changed context, that environment beats your new insight every time.
No diagnosis, wrong remedy
A course that starts with interventions instead of with the question why the behaviour is what it is usually solves the wrong problem.
Read the article by Astrid Groenewegen: why informing does not work →
Behavioural Design is the missing layer
Diagnose the behaviour
You map the forces holding the current behaviour in place: the defaults, habits and social norms that make the old pattern the logical one.
Design the context
With the SUE | Influence Framework© you design interventions that make the new behaviour easier than the old one.
Prove the effect
You test the intervention and measure whether the behaviour really shifts, so change is something you can show rather than something you assume.
Together these three steps are the Behavioural Design Method©. You learn all three on the course.
What professionals say afterwards
After 7,500 working days, I learned how to influence behaviour in just two days.
Harold van Puijenbroek · Managing Director
From KPN and the ANWB to the Dutch government.
The course
Everything you learn here comes out of work we do ourselves. SUE sits down with real clients on real behavioural problems every week, and the people teaching are the same people doing that work. What works there we turned into templates, and into tools that keep working once the course is over.
Live in Amsterdam, next dates
Current start dates are loading.
Online, at your own pace
The same method in 33 lessons, with personal feedback from a trainer on your assignments and six months of access. €1,190 excl. VAT.
You start whenever it suits you, there are no fixed dates.
Want to start with your whole team, or go deeper afterwards? Both are possible. Request the brochure and we will tell you what else there is.
Further reading
How behaviour change actually works, and how you design it instead of hoping it happens.
Astrid Groenewegen on why passing on knowledge rarely leads to different behaviour, and what does.
Frequently asked questions
A behaviour change course teaches you how to diagnose behaviour, how to design the context that makes new behaviour more likely, and how to prove with an experiment that the intervention works. It is a method you can apply to any behavioural problem, from your own habits to the behaviour of an entire team, rather than a list of models to memorise.
In SUE's Fundamentals Course you learn the full Behavioural Design method: with the SUE Influence Framework you map which pains, gains, comforts and anxieties keep the current behaviour in place, with the SWAC Tool you design interventions at the moment that matters, and you learn to set up an experiment that proves whether the behaviour actually shifts. You practise on real challenges and leave with the toolbox, the BD × AI Mentor and an EQAC certificate.
People search for a course, a training or a programme and usually mean the same thing. At SUE the Fundamentals Course is a training: two days in which you practise the method on real challenges, with the tools and the guidance to apply it yourself afterwards. The Advanced Course is the deeper track on top of that, five training days across four months built around your own case. The difference sits in the depth and in what you can do afterwards, not in the word.
Yes. Alongside the individual Fundamentals and Advanced Course, SUE offers in-company programmes: the one-day Masterclass Change Management from €7,990, and the Behavioural Design Accelerator, a three-month programme for teams who want to crack a concrete challenge.
That depends on the format. The Fundamentals Course starts from €1,190 online or €1,490 live in Amsterdam. The Leading Change and Transformation training starts from €690, online or as an in-company Deep Dive. For teams, an in-company Masterclass starts from €7,990. In a no-obligation conversation we look at what fits your situation.
33 lessons online, or two days in Amsterdam
The online course starts whenever you are ready. The live dates are further up this page.
