SUE | Behavioural Design Academy

The art of influencing your manager.

You want to take the training The Art of Influence©. For that, your manager has to say yes, and that is a behavioural challenge. It is exactly the kind of challenge the training is about. So you tackle it the way the training teaches you, with the SUE | Influence Framework©.

Choose your behavioural challenge

Illustration of a smiling head with a brain

What is going on for your manager?

With the SUE | Influence Framework© you map what pulls someone towards a decision and what holds them back. SUE has trained more than 10,000 professionals. That is where these insights come from: what goes on for a manager when a request like this comes in.

The SUE | Influence Framework© with Pains, Gains, Comforts and Anxieties around current and desired behaviour
Job-to-be-Done
"I want my people to keep getting better at the work that is asked of them. So that as a team we achieve more, now and later."
Pains
"My people often know exactly what needs to happen. They just don't always get others on board. And I have seen it before: someone comes back from a training full of energy, then carries on exactly as before."
Gains
"I want someone who turns a good idea into something real. Who puts what they learn to work straight away on a project that is running now, and still gets value from it a year later."
Comforts
"My employee is already doing well. There is plenty that has to be done today. This can wait until next quarter."
Anxieties
"Does this fit the role? Is it substance, or just a bit of inspiration? Can I explain it to HR and to my own manager? And how much time will it take away from the work?"

Your email responds to each of these forces. It connects to what your manager wants to achieve, answers the doubts one by one and ends with a concrete start. That makes saying yes today easier than saying it later. Below your email you can see which force each paragraph answers.

Choose the behavioural challenge that matters most to you

It goes into your email, together with the project you want to use the training for. Your email appears right next to it.

Where does it play out?
0 / 180

Your email to your manager

Choose a situation and your email will appear here.

Open in your email app

The email links to the page for your manager, with what the training delivers, what you learn and the practical information. View that page.