Team Training · Behavioural Design in a Day for Teams

Solve in one day what your team has been trying to change for months.

An intensive team day for teams with a stubborn influence challenge who are ready to move from analysis to action.

Most teams know what they want to change. They don't know why it isn't working. They focus on better communication, better processes, better tools. The behaviour doesn't change. Behaviour changes when you remove the right barriers and activate the right drivers. You'll learn that in one day, applied to your own challenge.

→A shared method to analyse your own challenge
→Concrete interventions your team can deploy the very next day
→Concrete answers to your own challenge your team can act on
→An AI sounding board that knows the method and keeps supporting you

9.7/10 Springest · 10,000+ professionals trained · EQAC accredited

Team following a Behavioural Design in a Day team training at SUE in Amsterdam

Location

At your location or SUE

Group size

Up to 15 participants

Investment

€7,900

Schedule a no-obligation call →

Excl. VAT · Includes toolkit, SUE Guru GPT & certificate

More about the day ↓

What you'll be able to do after this day

After one day, your team sees every challenge involving people differently

Identify the barriers that hold people back

Understand what truly drives and stops people

Design interventions that make behaviour easier

Bring stakeholders along without having to convince them

Understand why rational arguments don't change behaviour

Build an action plan that works from the very next day

Your challenge at the centre

Which challenge does your team want to crack?

Teams come to Behavioural Design in a Day with a wide range of challenges. What they share: the solution lies in human behaviour. These are the challenges we encounter most often.

Campaigns without impact

You have reach. Getting people to actually move — that's a different story.

Change that stalls

The strategy is clear, the plans are good. But employees aren't coming along. Or not fast enough.

Customers who drop off

Somewhere in the customer journey you lose people. At a moment you didn't expect, for a reason you haven't figured out yet.

AI that delivers little

Your team uses AI tools but the real value isn't there. They use it as a search engine, not as a thinking partner.

Missing buy-in

The plans are good. But stakeholders and colleagues aren't on board. The same resistance, every time.

Wellbeing that doesn't stick

You invest in vitality and wellbeing. But participation stays low and the effect fades after a few weeks.

Talent that leaves

New people join but drop out early, despite a good onboarding programme and strong employment conditions.

Choices that don't make sense

People don't choose what's best for them, even when you explain it. The logic is right. The behaviour isn't.

The method

Behavioural Design Academy in a Day

Our goal has always been the same: help professionals succeed in influencing others, using behavioural science. AI now gives us far more tools to do that. Behavioural Design in a Day combines those two forces in one intensive working day.

The day runs like a hackathon. You decide together in advance which influence challenge takes centre stage. Using the SUE Influence Framework, teams map out the motivations, concerns and barriers of the people they want to move. Combined with the SUE Behavioural Design Guru GPT, you then prototype and test concrete interventions.

After the training, participants get access to all tools, frameworks and the alumni community, which SUE will be doing much more with this year to keep inspiring and activating members.

SUE Behavioural Design team training in Amsterdam

The programme

What does the day look like?

One intensive day, fully tailored around your own challenge. The programme always follows the same proven structure: understand, analyse and design. You'll cover more ground in one day than normally happens in weeks.

Morning — 9:00–12:30

Understanding why people do what they do

9:00

The psychology of decisions System 1 and System 2: how people actually think and decide, even when they themselves think otherwise.

10:00

SUE Influence Framework Participants map out the motivations, concerns and resistances of their own stakeholders in concrete terms. What is really going on with the other person?

11:30

Sharpening barriers and drivers Per case: what makes the desired behaviour difficult? What would make it easier?

Afternoon & closing — 13:00–17:00

Designing interventions that work

13:00

Prototyping interventions Using the SUE Guru GPT, teams design and test concrete interventions on their own cases, with direct feedback from the trainer.

14:30

Refining & prioritising Which interventions lower the threshold most? Which social mechanisms can you activate? The team makes choices and develops the strongest ideas.

16:00

Personal action plan Each participant formulates which interventions they will deploy in the coming weeks and how they will test the results.

Times are indicative. The programme is fully tailored to your challenge and context.

Schedule a no-obligation call online →

What the team takes home

A practical Behavioural Design Toolkit for every team member

No theory that ends up in a drawer. Every team member leaves with a complete toolkit: ready-to-use cheat sheets, working templates and proven frameworks. Directly applicable to your own cases.

Included in the price

Included for every team member

Everything you need to design behaviour in practice

From the first analysis to the final design: every tool used during the training comes home with you. Lifelong access, regularly updated.

Cheat sheets

Templates

Canvasses

Frameworks

Included for every team member

Your team gets access to the SUE Guru AI coach

SUE Guru is a GPT fully trained in our method, tools and frameworks. Team members can ask it questions, present cases and use it as a sounding board. If your team can't work on ChatGPT, we'll make sure it works in Copilot or Claude. Lifelong access, always available.

Behavioural science

Power of AI

Your superpower

Is this a good fit for you?

Who is Behavioural Design in a Day for?

Behavioural Design in a Day is designed for teams who want to invest a day in truly understanding a stubborn challenge. No well-intentioned theory, but a method that is directly applicable to your context.

Marketing Teams

You reach people but they don't move. You want to know why campaigns inform but don't convert.

HR & People Teams

You see that standard interventions change nothing structurally. Retention, wellbeing or adoption lags despite good intentions.

Customer Experience Teams

Customers come in but don't return. The reason lies in invisible moments in the customer journey you haven't designed yet.

Change Managers

Your strategy is good but people aren't coming along. Every change initiative hits the same resistance, despite good communication.

Leaders

Your team has the knowledge but doesn't use it consistently. You want to understand how to design the context so that good behaviour emerges naturally.

Product & Innovation Teams

People don't choose what is objectively best. You want to understand which psychological barriers stand in the way of adoption and use.

Not for you if

You are looking for a motivation training or an inspiration session. Or if you want a generic behaviour framework without application to your own challenge. Behavioural Design in a Day is a working session, not a lecture.

What participants say

What it does, you hear best from the people who experienced it

Mathilde Staarman

Market Researcher · Centraal Beheer

It was a joy to follow SUE's Behavioural Design training with our entire team. Especially thinking from the underlying jobs-to-be-done was an eye-opener. We can immediately apply the insights we gained.

Pieter Saman

CEO · Gall & Gall

We uncovered such a deep range of topics; it is exceptional how thoroughly you approach things. There was so much energy and drive to crack this puzzle. We left with clear how-to's to solve the problem.

Viola Rijnsdorp

Senior Marketing Manager · T-Mobile

With SUE you don't do an ordinary design sprint — you dive deep into the brain. In just one week we took the user's perspective together and made our proposition more accessible by removing human barriers.

Lori Buma

Consultant · Inhealth

I have never found a method to actually use behavioural science principles to change behaviour effectively and durably. SUE offers practical mental models that help nudge organisations towards motivated employees.

Koen Lauwers

Team CDO · City of Antwerp

The journey with SUE taught me the importance of thinking about the human being behind the customer. As an organisation we need to think outside-in at the right moments to create the added value our end products truly need.

Harold van Puijenbroek

Managing Director · Eluced

After 7,500 working days I learned in just two days how you can influence behaviour. After that you can initiate change you would never have thought possible before. If you want to be meaningful in this world, you have to follow the academy.

Suzanne van Gompel

Strategy Director · Stand Out From The Crowd

The ultimate strength of the programme is that it makes the wealth of insights practically applicable in a coherent and systematic way. It was the ultimate connecting-the-dots experience, both in knowledge and skills.

Irene Schellekens

Customer Experience Expert · DPG Media

A very interesting training. It gave me many tangible and usable concepts for my daily work. I was genuinely fascinated by the topics and never bored for a moment. A great mix of theory and practice.

Tjeerd Machielsen

Lead Designer · ISAAC Software Solutions

The Behavioural Design Academy has created a user-friendly framework that encompasses all the key behavioural insights. I learned an enormous amount and it was genuinely fun. Highly recommended.

Frequently asked questions

What people ask us

Yes. The method works on human behaviour, which is the same in every sector. We have trained teams at financial service providers, government organisations, hospitals, retailers, media companies and technology companies. Before the day, we collect your concrete cases so the programme fits exactly what is happening in your organisation.

The investment is €7,900 excluding 21% VAT. This includes the full programme, all training materials, access to the SUE Guru GPT and a certificate per participant. Not included: trainer travel costs at actual cost, catering and any venue costs if the training takes place at your location.

We typically plan four to six weeks ahead, to allow time for a proper intake and preparation. Sometimes it can be sooner. Get in touch and we'll look at the options together.

The standard price applies to groups of 8 to 15 participants. For smaller groups we're happy to think about a suitable format. Get in touch for a tailored proposal.

In Dutch or English, depending on what works best for your team. For international teams we can also work in a mixed setup.

Participants get access to all tools and frameworks, the SUE Guru GPT and our alumni community. Optionally there is a virtual follow-up session a few weeks after the training to reflect on experiences and refine interventions.

If your team really wants to learn to apply the full Behavioural Design Method, the Behavioural Design Fundamentals Course is the perfect next step. It can also be followed individually in our open edition. If you want each team member to get a deepening relevant to their own role, take a look at our online deep dives, which they can follow at their own pace.