Behavioural Design Sprint for Teams

Two days working on your own challenge. With Behavioural Design as the method.

A senior Behavioural Designer facilitates two intensive days on a current challenge from your organisation. Your team applies the method directly to your own challenge, not to a fictional case. Optionally, between day 1 and day 2, your team conducts behavioural interviews with your target audience, using scripts prepared on day 1, so you enter day 2 with real customer insights. You leave with a validated intervention, ready to pilot.

For teams in

Government Management Communications HR Marketing UX design Product management Sustainability Sales Change management

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Team in action during a Behavioural Design Sprint

How the two days unfold

Two days that change your challenge, and the way your team sees things, too

No theory that gets filed away. Your team learns to see what it previously never noticed: the invisible forces that drive behaviour. And you apply it immediately to your own challenge. You leave with a complete toolkit and the ability to crack challenges you previously thought unsolvable.

10,000+ Professionals trained

45+ Countries

9.3/10 Average rating

15 years Experience

Participants working with the SUE Influence Framework

Day 1

Diagnose

People rarely do what they say, and there's a reason for that. On day 1, your team learns how decisions are really made, which hidden psychological forces block or accelerate behaviour, and how to systematically surface those forces.

01What is Behavioural Design?
02How do people really make decisions?
03What forces stand between current and desired behaviour?
04How do you surface behavioural insights?
05The ‘Moments that Matter’

Your own challenge is the common thread. Day 1 is diagnosis: what is really going on with your target audience?

Day 2

Intervention

On day 2, your team designs the intervention for your own challenge. You test quickly what works, present the solution to the facilitator, and leave with a validated prototype, ready for piloting. Plus the certificate.

06How do you design interventions for behaviour change?
07How do you increase capacity for change?
08How do you increase willingness to change?
09How do you trigger behaviour sustainably?
10How do you quickly test what works?
11The Behavioural Design solution and certification

You leave with a validated intervention for your challenge, a complete toolkit and exclusive access to the SUE Guru GPT.

Behavioural Design toolkit materials, templates and tools

Investment

What does a Behavioural Design Sprint cost?

Alongside the sprint, your team gets lifetime access to tools, templates, instructional videos and the SUE Behavioural Design GURU skill for your AI.

5 to 8 participants

^€11.900

excl. VAT · for the whole team

2 intensive training days
Senior Behavioural Designer as facilitator
Working on your own challenge
Validated intervention as output
Lifetime tools, templates & instructional videos
SUE BD GURU skill for AI

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Behavioural Design × AI: The combination that makes your team irreplaceable

AI is lightning fast. But without insight into human behaviour, the output lacks foundation. Teams that understand how people make decisions brief AI better and design interventions that actually work. This is what your team learns in the Behavioural Design Sprint. A practical method grounded in the latest behavioural science, enhanced with AI. The difference is never in the technology. It's in the people.

SUE trainer giving Behavioural Design training to a team

Understanding why people don't do what they say Your team gets a shared lens that reveals how decisions are really made, beyond rational explanations. The whole team finally understands what's really going on with your target audience.

A proven method to influence choices and behaviour Your team learns the 7 superpowers of influence. A systematic approach that works, regardless of role or sector. No more relying on intuition.

Designing interventions that actually work With the SWAC Tool, your team translates insights into concrete solutions. Your proposals, campaigns and products stop being dismissed as ‘nice idea, but…’

Becoming AI-native as a team Your team learns to brief AI with behavioural insights and each member gets their own BD × AI Guru. AI becomes woven into how the team thinks, works and creates value, a natural part of collaboration, not an extra step.

Behavioural Science

Power of AI

Team superpower

What participants say

These professionals went before you

10,000+ professionals have completed our programmes. This is what they say.

9.3/10 · EQAC Certified

I loved the dynamic of the course: just the right amount of theory, but mainly focused on how you can apply it every day. The SUE team made me feel at home straight away!

Alex Conceiro

UX Designer • Iberdrola

★★★★★

Great programme! Good balance between theory and practice. Solid pace, but easy to follow.

Alexander Bindels

Digital Project Expert • Roche

★★★★★

I can't wait to share these new insights with my colleagues. The concepts of gains, pains, anxieties and comforts have really stuck.

Alice Gaillard

Management Consultant • Hedera

★★★★★

Remarkable how complex material comes to life in a fun and interactive training. The two days flew by and everything was put together brilliantly.

Alina Chakh

Change & Transformation Consultant • ABN AMRO

★★★★★

Brilliant to do this training with people from outside your own organisation. Good mix of theory and practice, and a pleasant pace across the two days.

Angela van der Velden

Strategist • Greenhouse

★★★★★

Like a great series you want to binge-watch in two days that has a lifelong impact on how you see the world.

Angelique van ’t Veer

Visual Designer • Infento

★★★★★

Inspiring and relatable. The training is suitable for anyone with an interest in human behaviour, regardless of your field or role.

Anita Korevaar

Service Adviser • City of The Hague

★★★★★

I learned to truly understand pains, gains, comforts and anxieties. Wonderful pace with lots of humour and a good mix between theory and practice.

Anjo van de Ven

Council Member • City of Alkmaar

★★★★★

After the training I can truly apply the psychological techniques of Behavioural Design in my daily work.

Anke van Dalfsen

Marketing & Communications • Rabobank

★★★★★

Such a great and enjoyable training. Ideas kept coming up about how to apply it in my own work.

Annelies Elsendoorn

Communications Adviser • Wildlife Society Netherlands

★★★★★

It's more than a training

The practical Behavioural Design Toolkit for your team

After the training, every team member goes home with tools, frameworks and an AI expert that stay with them for ever. Free for all participants.

Behavioural Design Toolkit

Frameworks, cheat cards & canvases

Ready to use in your work. The method, the tools and the practical shortcut cards that help you get results quickly.

Frameworks

Templates

Cheat Cards

Free for all participants

View all tools & templates

Framework + Canvas

SUE Influence Framework Canvas

The tool that helps you surface the forces between current and desired behaviour.

Cheat Card

CAN Interventions

Overview of the most effective interventions to make behaviour easier. Directly applicable to your behavioural challenges.

Cheat Card

WANT Interventions

Overview of the most effective interventions to increase motivation. Directly applicable to your behavioural challenges.

Cheat Card

AGAIN Principles

The principles for lasting behaviour change, compactly summarised. Including a worksheet to design AGAIN strategies for your case.

Canvas + Cheat Sheet

Jobs-to-be-Done Canvas + Cheat Sheet

Discover the real motivations behind choices. Map the functional, emotional and social ‘jobs’ of your target audience.

Guide

Behavioural Interview Guide

Surface deep behavioural insights with the right questions. Step-by-step guide and questionnaire for qualitative interviews with your target audience.

Cheat Sheet

Behavioural Statement

Formulate a sharp behavioural challenge as the basis for your intervention design. With cheat card and worksheet for immediate use.

Cheat Card

System 1 & 2

Understand how people really think and make decisions. Including a practical guide to applying System 1 in communication and behavioural design.

Guide

Prototyping Guide

Test your behavioural interventions quickly and cheaply before rolling them out. Step-by-step guide for lo-fi prototyping based on the Behavioural Design method.

Community

BD Club - Lifetime membership

10,000+ behaviour professionals. Monthly case calls, active community and free access to new templates and updates.

Certificate

EQAC-accredited certificate per participant

Officially recognised by EQAC. Confirms expertise in Behavioural Design. Every team member also receives a digital version to share on LinkedIn.

BD × AI Guru

The SUE Behavioural Design AI Guru, free and unlimited

After the programme, every team member receives unlimited free access to the AI expert, trained on the complete Behavioural Design framework. Regardless of which AI platform you use: 24/7 a personal expert as:

Mentor Sparring partner Designer Researcher Tester Reviewer

“A total game changer for my daily work.”

“It feels like you suddenly get magical superpowers.”

“I’m blown away by the Guru every single day.”

ChatGPT GPT

Claude Skill

Copilot Agent

Gemini Gem

BD Framework

AI Platform

Team with the edge

SUE | Behavioural Design Club

Keep growing long after the programme, in a club of impact makers

Monthly exclusive events - From expert sessions and workshops to hackathons and networking events
Ongoing depth - Webinars, Q&As and masterclasses that keep knowledge current
Professional network - Connection with like-minded professionals from diverse sectors
Practice-driven exchange - Share cases, get feedback and learn from each other's experiences
Early access - Be the first to access new tools and methodologies

Frequently asked questions

This is probably what you still want to know

Do we actually work on our own challenge, or on fictional cases?

You work exclusively on your own, current challenge. On day 1 your team builds the methodological foundation and optionally prepares behavioural interview scripts. Between day 1 and day 2 you can conduct short interviews with your target audience, so you enter day 2 with real customer insights. You leave with a validated intervention, ready to pilot.

What does it cost and how does the pricing work?

The price depends on group size: €11,900 for 5-8 participants, €14,900 for 9-16 participants and €19,900 for 17-24 participants, always excl. VAT and for the whole team. All tiers include 2 training days, a senior SUE expert as facilitator, lifetime access to tools and templates, instructional videos and the SUE BD GURU AI skill.

How large can our team be?

The Behavioural Design Sprint is available for teams of 5 to 24 participants, split across three pricing tiers: 5-8, 9-16 and 17-24 participants. For larger groups or multiple teams we recommend a bespoke Learning Journey.

What is the difference between the Sprint and the Behavioural Design Accelerator?

The Behavioural Design Sprint is output-driven: in 2 intensive days your team solves one concrete challenge and leaves with a validated intervention. The Behavioural Design Accelerator goes further: over 3 months and 6 sessions your team builds lasting BD expertise applied to multiple cases. Choose the Sprint for fast, concrete output. Choose the Accelerator to turn your team into genuine BD practitioners.

What if our team has multiple challenges?

During the intake we select together the most urgent and concrete challenge to work on. Experience shows teams that focus on one well-chosen issue achieve far more. Want to tackle multiple cases or go deeper? That is what the Behavioural Design Accelerator is for.

Can we hold the sprint at our own location?

Yes. The sprint typically takes place at your location or a location of your choice. We provide all materials. Location costs are the responsibility of the client.

How quickly can you start?

After an initial conversation and intake we typically schedule the sprint within 4-6 weeks. In urgent cases a shorter lead time is negotiable. Contact us via the form below.

Two days working on your own challenge. With Behavioural Design as the method.

Two days that change your challenge, and the way your team sees things, too

Diagnose

Intervention

What does a Behavioural Design Sprint cost?

Behavioural Design × AI: The combination that makes your team irreplaceable

These professionals went before you

The practical Behavioural Design Toolkit for your team

Frameworks, cheat cards & canvases

SUE Influence Framework Canvas

CAN Interventions

WANT Interventions

AGAIN Principles

Jobs-to-be-Done Canvas + Cheat Sheet

Behavioural Interview Guide

Behavioural Statement

System 1 & 2

Prototyping Guide

BD Club - Lifetime membership

EQAC-accredited certificate per participant

The SUE Behavioural Design AI Guru, free and unlimited

Keep growing long after the programme, in a club of impact makers

We hope to welcome your team!

This is probably what you still want to know

Get your team working with Behavioural Design.

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