What makes this leadership programme different from other programmes?

Most leadership programmes work with motivation and awareness. Influential Leadership works through behavioural science: we build systems and environments that automatically trigger desired behaviour. No inspirational sessions — interventions that truly stick.

What is the price of the Influential Leadership programme?

The investment is €34,900 excl. VAT for the full 5-month programme for a leadership team of up to 15 participants. This includes all sessions, individual coaching and materials.

Can the programme be tailored to our organisation?

Yes. Every programme begins with an intake conversation with the leadership team and individual intakes of 45 minutes per participant. Based on these, we tailor the deep dive topics, cases and interventions to your specific challenges.

What are the nine habits of high-performance teams?

High-performance teams distinguish themselves across nine behavioural domains: strategic direction (everyone knows the focus), psychological safety (genuine disagreements are welcome), decision-making (clear ownership, consent not consensus), organisational culture (culture as behavioural design), talent development (growth environments structurally embedded), cross-functional collaboration (shared goals above departmental interests), leading change (context adapted, not just the message), managing stakeholders (stakeholders in the design) and stimulating innovation (space for experiments structurally embedded).

Leadership Programme · Management Team

Become the leadership team that truly gets people moving.

Effective leadership is ultimately the ability to influence others: your team, your clients, your stakeholders, your peers. This programme is built around exactly that, with behavioural science as the method and AI as the instrument to work faster and sharper.

Schedule a no-obligation introduction

View the programme

30 minutes · No obligation · No sales pitch

Management team during leadership programme at SUE Behavioural Design

“SUE is our permanent partner in leadership development.”

Bram Hage · CEO NewCold

Who is this for?

Is this programme for your team?

Board teams & management teams Leadership teams of 6–15 people collectively responsible for the direction of the organisation. But where decisions get stuck and ownership is lacking.

Senior leadership teams Teams wanting to move from operational management to strategic joint leadership. But where everyone is still running their own silo.

Organisations in transition Companies noticing that their leadership team isn’t yet carrying the change the organisation needs. Everyone else is waiting.

Newly formed management teams Teams with new members who want to function as a whole more quickly. But where a shared language and shared habits are still missing.

Why it works

From functioning to performing together

Every leadership team goes through the same development. The breakthrough to the performing phase doesn’t require more motivation or talent. It requires a different context. And that can be designed.

What is Influential Leadership? Influential Leadership is a five-month leadership programme by SUE Behavioural Design that combines behavioural psychology with practical leadership design. The programme transforms management teams into high-performance leadership teams — not by changing the people, but the context they operate in.

Phase 1 Forming

People get to know each other. Roles are unclear. Everyone is polite and cautious.

Phase 2 Storming

First tensions emerge. Differences in priority and style become visible.

Phase 3 · Where most teams get stuck Norming

There are implicit rules of the game. Conflicts are avoided. The team functions, but doesn’t perform.

Goal Performing

The team leads together. Disagreements are productive. Everyone knows the direction and takes responsibility.

The norming phase feels fine from the inside. There’s calm, no open conflicts, a kind of harmony. But that harmony isn’t proof that things are going well. It’s proof that nobody dares to say what they really think.

The step towards Performing is not a matter of working harder or more motivation. You need a context that triggers desired behaviour.

Behaviours such as how you run meetings, how decisions are made, how ownership is distributed. The difference doesn’t lie in more motivation, but in making the right choices easier.

After 5 months

This is the kind of leadership team you'll become

Five shifts that participants mention time and again.

You bring the organisation along, without having to push

No more motivational talks. You design the working environment so that people naturally do the right thing. Changes land, decisions are carried out, and teams move along without resistance.

You make better decisions, together

Your management team uses behavioural science as a shared lens for leadership decisions. No endless meetings, but making sharp choices based on insight into how people think and act.

Everyone takes ownership, without you having to ask

You design the context in which taking responsibility is the norm. No micromanagement, no finger-pointing. The management team operates as owners, not as managers waiting on each other.

You resolve friction through systems, not conversations

You see that most team conflicts aren’t a people problem but a design problem. You build interventions that remove friction before it escalates. Even amongst yourselves.

You lead as a team, from the boardroom to the shop floor

You operate as a collaborative leadership team with a shared language, shared habits and shared responsibility. The whole organisation feels the difference.

In practice

Example of a bespoke leadership programme

NewCold • Leadership Programme

How NewCold designed a shared leadership culture for an organisation scaling at pace across 4 continents

Challenge

NewCold was growing rapidly internationally and needed a shared leadership language that works for leaders and emerging leaders across all continents.

Result

Leaders and emerging leaders from around the world trained through one shared leadership programme. SUE became a permanent partner for leadership development.

What the client says

“SUE is our permanent partner in developing our leadership programme. SUE helps our leaders with a common language to resolve conflict, motivate teams, and continue developing our entrepreneurial culture. We have now trained leaders and emerging leaders from across the world.”

Bram Hage CEO • NewCold (worldwide)

The Influential Leadership Programme

How the programme is structured

Influential Leadership designs the context in which your team makes the step to Performing. With behavioural science as the method. In five months.

10,000+ Professionals trained

EQAC Accredited

9.7/10 Average rating

15 years Experience

Step 1 · Month 1

Individual intake

Each participant starts with a personal conversation of 45 minutes. In complete confidence, we discuss personal leadership challenges, team dynamics, and the specific behavioural patterns someone wants to break.

✓ 45 minutes per participant, individually
✓ Diagnosis of team dynamics
✓ Programme tailored to your situation

45 min per participant Individual + team

Step 2 · Month 1

Two-day kick-off

The foundation of the programme. In two intensive days we lay the groundwork: you work with the nine habits of high-performance teams, diagnose where you stand as a team, and design the first concrete interventions.

✓ Diagnosis: where does your team stand?
✓ Designing leadership habits across 9 domains:

Strategic direction Psychological safety Decision-making Organisational culture Talent development Cross-functional collaboration Leading change Managing stakeholders Stimulating innovation

2 full days Location of your choice Hands-on working

Step 3 · Month 2–5

Monthly deep dives

After the kick-off, four monthly deep dives of 1.5 hours via MS Teams follow. In these sessions you deepen the frameworks and high-performance leadership habits you have learned, and adjust where needed. This ensures the skills you have acquired are truly converted into lasting habits.

✓ 4 sessions of 1.5 hours via MS Teams
✓ Topics tailored to your priorities
✓ Directly applicable interventions

4 sessions 1.5 hours per session Via MS Teams

Online coaching session leadership programme

Step 4 · Ongoing

Personal coaching and follow-up

Each programme includes 8 hours of individual coaching per participant and monthly follow-up sessions. Change isn’t an event — it’s a design you maintain.

✓ 8 hours individual coaching per participant
✓ 8 monthly follow-up sessions of 1.5 hours
✓ Monitoring of progress and adjustment

8 hrs coaching p.p. 8 follow-up sessions 1.5 hours per session

Frequently asked questions

What you probably still want to know

What is the difference between a management team and a leadership team?

A management team is a collection of individuals each managing their own domain. You meet together, but lead separately. A leadership team leads together at organisational level. Must-win battles that everyone knows and champions, clear decision-making with ownership, disagreements that are welcome and productive. The difference isn’t in the people, but in the context they operate in. And that context can be designed.

Who is the Influential Leadership programme for?

The programme is designed for leadership teams of 6 to 15 people: board teams, management teams and senior leadership teams who want to deepen their approach to leadership in a structural way. Participants typically already have leadership experience and want to move to the next level — not through inspirational sessions, but through behavioural science methods that truly stick.

What makes this different from other leadership programmes?

Most leadership programmes focus on inspiration and the individual leader, with a standard curriculum of 1 to 2 days. After six weeks the energy is gone and the old pattern is back. Influential Leadership works fundamentally differently: we focus on the leadership team as a system. We use behavioural design and interventions instead of awareness. The programme runs for 5 months and is fully bespoke. Including 8 hours of personal coaching per participant.

Criterion

Traditional programme

Influential Leadership

Approach

Inspiration and awareness

Behavioural design and interventions

Focus

The individual leader

The leadership team as a system

Tailoring

Standard curriculum

Bespoke per team

Result after 6 weeks

Energy gone, old pattern back

Concrete interventions that keep working

Coaching

Not included

8 hrs p.p. included

Duration

1–2 days

5 months — change by design

Scientific basis

Variable

Behavioural psychology

How long does the programme last?

The programme runs for 5 months. It consists of an individual intake (45 minutes per participant), a two-day kick-off, monthly deep dives of 1.5 hours via MS Teams, and 8 hours of individual coaching per participant. The time investment per participant is on average 2 to 3 hours per month, excluding the kick-off.

What is the price and what is included?

The investment is €34,900 excl. VAT for the full 5-month programme for a team of up to 15 participants. This includes all intakes, the two-day kick-off, monthly deep dives, 8 hours coaching per participant and all materials. Venue costs for the kick-off are not included and are agreed separately.

Can the topics be tailored to our organisation?

Yes. Every programme begins with an intake conversation with the leadership team and individual intakes per participant. Based on these, we prioritise which of the nine habits deserve the most attention in your specific situation. The nine habits are the framework, not the script.

In which language is the programme delivered?

The programme is delivered in English as standard for international teams. It can also be delivered fully in Dutch for Dutch-speaking teams or organisations where Dutch is preferred. We discuss this in the introductory conversation.

The next step

How you can get started

Three steps from first contact to a running programme.

Introductory conversation

30 minutes. We discuss your leadership challenge and whether Influential Leadership is the right approach. No pitch, no pressure.

Programme proposal

We put together a bespoke proposal: which of the nine habits will be prioritised, what the schedule looks like, what fits your agenda.

Start with intakes

Once agreed, we start with the individual intakes. Then follows the two-day kick-off and the full 5-month programme.

Schedule a call

Call us +31 (0)20 223 46 26

Email us academy@sueamsterdam.com