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9,7 satisfaction score

proven-method

backed by science

officially accredited education

100% practical

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Why choose SUE?

SUE guides leadership teams worldwide in designing behaviour and engaging people in change. We have supported leadership and change teams at companies such as Roche (Switzerland), Newcold, the European Parliament, Aramco, Pfizer, and many more. We are happy to share more case studies and references upon contact.

Want to train your entire team?

If you wish to train your whole team or a group of more than 8 people, we also offer all our courses as team training. Tailormade to your organisation.

Why choose SUE?

You're not alone. What makes us unique is that SUE is both an Academy and Consultancy. This means that we bring our real-world experiences and cases into our training courses.

Our bestseller

Our founder, Astrid Groenewegen, is the author of the number one bestseller ‘The Art of Designing Behaviour’, sold worldwide. Insights from this book are taught in the Behavioural Design Academy.

Buy your copy here Or get It on amazon

Customer Testimonials

Eline Grouwels

Founding Partner - Umital

"SUE Behavioural Design was a real experience that led me to look differently at behaviour. They take you along a very pragmatic way under challenging themes. I think the Influence Framework will solve many problems in the world. It is more than just a method but a fundamentally different way of thinking. "

Wilko Scherpenzeel

Project Manager - Rabobank

"Hands on training that provides many insights and makes you think. You can immediately start working with the acquired knowledge."

Birgitta Vrins

Business Consultant - AAG

"I have enjoyed it immensely. It really gives me a boost to start at my new employer. I look forward to further exploring this technique so that I can make an impact/behavioural change in the area of sustainability in long-term care. I also look forward to enthusing my colleagues to follow this training as well. And the advanced."

Some of the organisations we worked with.

We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.

If you want to know how they experienced Behavioural Design Academy, please check out their reviews.