Testimonials

"Thanks for two days full of knowledge and practice in Behavioural Design. I will definitely keep the frameworks on hand, and I already know that they will give me some guidance. Top trainer! "

"I found it a very valuable training. Full of theory and enough room for practice. Nice trainer too, and good food. "

"It was a lovely pace with lots of humour and good variety between theory and doing. Group assignment in 2 days was good to do with the team members. "

"I am definitely going to apply sharing in creating concepts and campaigns for my clients."

"Good tight program. Experienced pleasant trainer (Kirsten). Clear but smooth explanation of basics and backgrounds. Great environment and variety and alternation between work and break program is very suitable for middle management. I loved the airplane game "

"I learned to use more insights into pains, gains, comforts, anxieties and j.t.b.d. in campaigns for change and to have more understanding and therefore more tools to deal well with people with different interests. It was a lovely pace with lots of humour and good variety between theory and doing. Group assignment in 2 days was good to do with the team members. "

"The course offered a nice and clear structure. Very effective and applicable in practice. High tempo, attention is kept at it. Nice to work 2 days in the same group. The course had a great trainer! Thank you. "

"Very energetic, informative training! A practical addition to getting people to make better choices. Valuable, I look forward to applying this both professionally and privately. Thanks! "

"I loved the program! For me the first day was a lot to proces so it was good to have 2 days of training. "

"Very interesting to get a framework that you learn to apply immediately. Nice to spend 2 days building on an assignment. Good teacher who knew how to create the right atmosphere. In the end, it felt a bit too fast. I'm going to use it mainly as inspiration for strategy and presentation. "

"Recommended! Two fascinating days where theory and practice go hand in hand. I have a very clear insight into behavioural design, which I can immediately apply in my own work."

"Great practical tips to consciously work with. "

"A very inspiring course, delivered in a fascinating way. We can immediately use the tools we were taught in our daily practice."

"These two days have given me new insights to radically turn around existing projects and approach them in a different way. Stupid Simple, less noise, and back to 'why' and 'what is the problem'?"

"High-intensity behavioural design training Even if you are already familiar with influencing principles, you will learn exactly when and how to apply them for maximum results"

"Super inspiring days during which I learned more applicable theory in a refreshing way than I ever could have imagined. Thanks Astrid!"

"The two course days are full of theory, practical examples and exercises. For me, a perfect mix. I can use this in my work with tbs-people, in my work as a councillor and for my own company."

"Mindblowing academy... This course will help you understand people's attitudes and behaviour and how you can get behind the wheel to control them. Loved it!"

"For marketeers, business leads, HR-managers and everyone that understands that 'action' is the final fronteer. Refreshingly clear structured... And a lesson in humanity. This had so much potential"

"wonderfully practical tools that you can get started with today. The teacher Kirsten is top and the catering was the icing on the cake."

"Definitely worth investing in. High level, much depth and a pleasant translation into practice. Many thanks!"

"Very nice and directly applicable training! I would like to share what I have learned with my colleagues and apply it directly in my work"

"Two fantastic fun, intensive, innovative, useful and, above all, relevant days under the excellent guidance of Tom & Astrid. They managed to get the magic of behavioural design completely into my head in two days. I thoroughly enjoyed it!"

"I found it a perfectly balanced course. A lot of information, but just manageable enough. It's nice that in the next 6 months I will be kept on the edge of my seat by e-mail."

"Immediately applicable tools to work with in my work. It was a good combination of theory, clear examples and practice. Thanks a lot!"

"The days flew by! A fine way to work because of the team assignments."

"These two days gave me an enormous amount of knowledge and inspiration to elaborate on and apply in practice. Kirsten is a super good trainer. No nonsense. I am looking forward to a sequel!"

"I have gained many insights. I would like to do the following with it: connect the intakes of the hypnotherapy sessions to the strengthening of gains and the removal of anxieties. I will also design implementations to fit humans and adjust client interviews to 100% human."

"Learned a lot these two days because of the super clear explanations of Kirsten, great methods, vibe and because it was made applicable to you."

"The BDA takes you into the world of Design Thinking in just two days. In clear steps, you will be challenged to solve problems and learn a new way of thinking. The BDA is full of tips and tricks. Recommended! "

"Tom takes you in two days on an inspirational journey into human behaviour. Starting with a problem, we fall in love with and ending with a dazzling showcase. Thank you!"

"What a paradigm shift in tackling problems. Make love to the problem and develop it further into an ultimate solution. Wow, what a wonderful two days. Can I join another one?"

"The BDA is a must for everyone that wants to have a better understanding of the person behind the customer."

"Two days in which you are immersed in behavioural design. Theory combined with practice, you can apply it immediatly the next day. Intensive and inspiring. I would definitely recommend this to everyone!"

"A fresh view! That is exactly what the BDA was for me. Two days full of energy. Good variety of theory and practice. Great group of people and teachers. Above all useful tips and I look forward to get started! Thanks!"

"Super fun and interesting session led by an amazing duo! Educational and active. Great variety between theory and practice."

"“In two days, I got an excellent and concrete overview of Behavioural Design and especially learned how to apply this. In a nice tempo, I got a solid theoretical basis, and I was especially challenged in the assignments to use this know-how. With this foundation and these insights, I am out to optimise my consumer journey from A to Z.”"

"This is a whole new world that has been revealed to me. And now I want to explore this world. A deeper exploration from North to South, from East to West"

"Insightful, clever and foward thinking. This course is a significant step forward for our agency and how we van problem solve rear world briefs."

"Valueable two days. I was already very happy with just the three methods. I am going to practise a lot with cases. And I am sure that I will use this in my daily work. Lots of interaction, great setting and good vibe!"

"An insightfull and eye opening 2 day program which should actually be called BDAM: Badass Duo who Awesomely Master the Mind"

"Whilst great fun. The BD course pushes you to think differenty and gives you concrete principles to bring back/use in your working life. A great overview of how social psychology can meet design to give fabulous results."

"A great program at an amazing location. Tom and Astrid did a fantastic job teaching us while Marianne made sure we were perfectly comfortable during those 2 days. I can recommend it!"

"“It was so great to see how theory and examples came together in a practical, usable model. I have rapidly gained insight into the essential principles, and I have learned how to apply these in practice (and by the way also in our team projects).”"

"It's great to see how some ideas and beliefd can be made better by simple frameworks and tools from behavioural design"

"Two amazing days with a lot of inspiration. I already did some behavioural tech-moves, but for some reason this has never been so meaningfull and understandingable as it is now. Everything fell into place. You gave me a mental structure to tackle a lot of problems and challenges from now on."

"My top take-out: * Human centric. * one-to-one research: taking the time for it/for the creatives too. * Pains, gains, comforts, anxieties. * System 1: OMG! 95% ??!!"

"A mind-blowing crashcourse that shifted my way of thinking entirely. It helps me ask new questions and come up with new sort of ideas. The BDA helps you to come up with ideas that truly moves people."

"I'm delighted by the authicipation of using tools to help you structure the reflection about how we might communicate and intervene in a behaviour change. Thank you!"

"I'm hooked! Everything they teach makes me want to learn more"

"Great specialization that helps me to improve the quality of my work"

"On the one hand, it is valueble to get confirmation that we are already doing a lot of things right at Fit For Free. On the other hand, it is very interesting to see examples how our behaviour can be influenced so easily."

"Great way to refresh and improve my knowledge and skills. Most of the theories I know and have worked with before. But these days made me think again and helped me stand more firmly in my doing and thinking."

"Empathy brings you to the essence of the problem"

"These two days were very inspiring and interesting! I am looking forward to put this into practice. It's nice that we will also receive a follow-up via email for another 6 months, because two days is quite short for so much insights and information. I'm looking forward to it! The course has a good combination of trainers. Both inspiring and authentic in their own way!"

"I really liked this training because it gave me two useful models to apply in practice and know the best course of action. I found it interesting to learn how to use these theories for both marketing communication and the innovation of new products and services. In addition, Tom is a fantastic trainer! Chapeau."

"What a practical training. Inspiring examples and tools to immediately get started with Behavioral Design. Do you want to get better at influencing behaviour? Do this training. I am a fan!"

"These two days were very valueable, inspiring and fun! You become super fanatical, even with 30°C! 🙂 From the start till the end you got really pampered and well guided"

"The framework, cheat sheets and the tools are very useful. The course is taught at a good pace with a nice mix of theory and practice. Day two sometimes went a bit too fast because it is much to process, but the SUE'ers are super friendly, welcoming and you actually feel at ease. Thank you!!"

"A lot of great information! The framework helps you to add so much value to your work and to convince people of your idea!"

"wow what a cool and instructive training! Finally got the tools to really get started with behavioural psychology. If possible I will definitely take the advanced course!"

"As a student in design, I am busy with behaviour for some time. This training brought me clarity, explicit terms, and has given me tools to incorporate this efficiently. "

"Very inspiring and enthusiastic trainers with deep knowledge about the topics. I want to incorporate behavioural design into our design thinking workshops. "

"Using the Influence Framework is as if the puzzle pieces fall into their place. This course is clear and practical. After this training, you can directly start with this method. Besides, SUE'ers are very interesting and great people! "

"Good program!! Good ratio between theory and practice. Fast pace, but still easy to follow"

"I love how we focussed on fixing a problem instead of pushing a product. I think this is a mindset every business should have"

"SUE Behavioural Design gives you a powerful and practical framework to effectively influence customers and clients. They are focused on client insights that lead to changing behaviour. "

"The perfect way to bring all those different theories into practice by following a clear and inclusive framework. A must go for post graduates of behavioural psychology students"

"SUE gave me the perfect framework and foundations about behavioural design to sell my UX-services much better and with a more solid/theoretical background"

"This course gave me great insights, is pragmantic but still with deligent approach and very practical & effective. "

"As a UX Designer I have always had a passion for understanding user behaviour and how they make decisions. This course had provided me with the Influence Framework and tips that I can use in my day to day projects."

"This course is packed with mindblowing insights, challenging and good fun with my co-students. This academy was a great experience and I can't wait to put some hot triggers in place when I get back to work."

"Super interesting theory and concrete insights to work with. A new way of looking at human beings and a sort of marketing 2.0 "

"The BDA is a "high-pressure cooking pan" of knowledge. In just 2 days I have gotten a lot of new insides that will help me in seeing my job in a new light. Thanks!"

"“Everybody sees the world through a pair of glasses that are coloured by everything they know and experienced. After today I have a new pair of glasses. Thank you!”"

"A method that helps you to better identify needs from your daily practical examples and to really make a difference through small experiments. should be part of every course. "

"I believe this is an excellent program with a mixture of theory and practices which really gives a next step on every daily life. I am going to use it a lot and I believe this should be part of the training for every HR Director and Transformational Director"

"At the end of the at the end of the three-day course, we have created a concrete experiment that is directly applicable in practice. The perfect combination of theory and practice."

"Had a great experience at the academy. Learned a lot of tactics and tools to work with. Great insights in a cool presentation. I would recommend everybody who wants to know more about strategy and building strong ones!! Thanks"

"Behavioural design academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy."

"I decided to attend the Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the 2 days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are unlimited."

"The influence framework provided a process to structure both the development of our own Multichannel Manager software as well as the way we help our clients."

"They messed up my world… In the best way possible. I learned new stuff, tools & insights. In a fun & interesting way. They really really really shake things up. It’s worth it. Just do it"

"BDA just raised the bar for all other academies. Insightful, practical, professional and great experts."

"“Very intensive. A lot of things you know and don’t know brought together in a very pragmatic way. Strategy ready to go!”"

"The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts and other activities."

"“The SUE BDA is a rollercoaster of information, experience and practices in human behaviour in a top setting. Full of depth, new insights and very actionable. A recommendation for everyone who wants to know more about human behaviour and how to influence this. I highly recommend it!”"

"I have learned many new insights that I can implement in our marketing strategies but also in other areas like teambuilding or in the organization. The BDA is perfect for anyone who wants to know what really moves people/customers and how to tap into that knowledge to persuade others in what you might want them to do. Brilliant 2-day experience! Thank you!"

"You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!"

"The combination of theory and practice genuinely pulls you out of your comfort zone. Always a bonus: the teachers are inspiring and ethusiastic. I am going to use this in my private and work life. You can do so much with what I've learned!"

"I had a great time during the BDA. The methodology framework ties everything together and provides you with concrete tools and best practises, how to apply the BD insights to your clients and their problems. This will bring me and my clients great value. Thanks."

"The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work."

"How nice this training from the Behavioural Design Academy. In a good tempo, you learn essential principles to influence behaviour. You immediately start applying it to practice. Practical, to the point, educational and also very fun. "

"SUE Behavioural Design was a real experience that led me to look differently at behaviour. They take you along a very pragmatic way under challenging themes. I think the Influence Framework will solve many problems in the world. It is more than just a method but a fundamentally different way of thinking. "

"It were two very inspiring days. It gives many insights and handles to understand and influence behaviour. I would recommend it! "

"The program proved to be the inspiration I was looking for to design a course about behaviour design for HvA DMCI"

"If you want to learn about human behaviour then the shortest way to do it is by SUE Behavioural Design. "

"It was a great way to get up to speed with the latest behaviour change principles. I use the provided framework a lot and it totally changed the way I approach design challenges"

"The ultimate power of the program and your model, that it makes the abundance of insights practically applicable in a cohesive and systematic way. It was the ultimate ‘connecting the dots’ experience: both in knowledge and skills. And that is an enormous gain! Next, to that I was really glad the tempo was quite high, the other students were experienced professionals too and that the teachers brought everything with so much energy, self-relativisation and speed."

"I think it opens up a whole new door to your way of working. Human centred thinking is da shit! "