SUE works for organisations worldwide to design better products, policies and organisations using behavioural science.
BMS NL Dermatology
“With the help of SUE Behavioural Design, we gained unique insights into the behaviours of our target group. The results of this intensive process will help us to make the launch of our product even more attuned to their needs in daily practice. – Dennis Schoonderwoerd – Brand Lead Dermatology
Ardennes-étape
“I really found stage of the project and all the process we went through really interesting. I am happy to see that everybody in our company is getting inspiration and ideas out of this. Great!” – Froukje Janssen, Marketing Project Officer
ESSENT
“What a joy it was to do this project. Your knowledge and psychological behavioral insights renewed our energy and thanks to you guys I now look differently towards doing research and workshops. During the sprint I had to remind myself a couple of times to ‘trust the process’ but it was very nice to see how solid all the insights and recommendations were brought together in a way we can actually really use them.” – Caroline van Beijnen, Sr. Brand Manager Essent Zakelijk
RIJNLAND
“This was working in a completely different way than we are normally used to, we were looking for a solution that we could get started with right away. That seemed like a big challenge at first, but now it seems very feasible. All signals are now green.” – Manouk Sloothaak, Area Manager Rijnland Water Board
RODENBACH
“You did not just summarize the insights from the interviews but you really added psychological value and behavioural insights to the process. Now we know what really works, but also why it works. And we know what we still have to do to make certain concepts better.” – Erik Soeteman, Global Marketing Director at Royal Swinkels Family Brewers
KBC
“I was impressed with your skills. You can simultaneously supervise a workshop, come up with fresh ideas, make prototypes and write copy. I have never come across all this expertise in 1 person anywhere” – Sofie Oliverio, Service Design Coach KBC Banking & Insurance.
BRISTOL-MYERS SQUIBB & PFIZER
“At the beginning of this sprint, you indicated that we would look for the pathway that makes behaviour easier and more logical for our GPs. And we indeed found that pathway. I am delighted with what we have created right now.” – Paul Goossen, Customer Marketing Manager bij Bristol-Myers Squibb
MINISTERIE VAN JUSTITIE EN VEILIGHEID
“I am so happy with these results. The order of first doing a Behavioural Design Sprint than testing the posters and doing an effect measurement worked very well. We are now in a position to roll out this with confidence. The numbers and effects help us to convince people truly.” – Majka van Doorn, Coördinator gedragsteam DG Samenleving en Covid-19
GALL & GALL
“We uncovered such a profound and unbelievable array of topics; it is exceptional to experience how substantial you make things. It is so cool what we did together. There was so much energy and appetite to crack this puzzle; it was very high-level quality output and collaboration. We have clear how-to’s to solve the problem. This is perfect for our way of working; we would want to start working in this approach more often.” – Pieter Saman, CEO Gall & Gall
STAD ANTWERPEN
“Jobs-to-be-Done is my new mantra. I am genuinely surprised how inclined we are to approach things inside-out without being aware of it. It was such an eye-opener actually to listen to the people for who we do the work. ” Lutgart Martens, Coördinator Vreemdelingenzaken Stad Antwerpen
FRIESLAND CAMPINA
“By customizing, we could test proof the prototypes twice at the target group and adapt them along the way. This allowed us to try innovative and exciting approaches and deepen the frames. I found this truly fascinating.” – Stefanie Kremer – Cluster Leader Consumer Research & Behavior Science
BRYSTOL MYERS SQUIBB BELGIUM
“These are a lot of insights, a lot of stuff for us to do, a lot of stuff to implement. We have learned a lot on how to approach physicians differently, how to implement things differently to make it work for them.” – Michaël Magagnin, Senior Product Manager Hematology/Oncology Benelux.
BEAT
“We have, in an effort to embed this way of working in the organisation, infused our briefing template with the “behavioural design methodology” as such to enforce marketers to think about pains, gains, anxieties and comforts, but also with the right target audience and JTBD in mind. This is now the standard briefing template for all our campaigns globally”. – Dave Westerhoff, Global Marketing Director.
UNHCR
GOED OP WEG
“We first needed to trust the process before we could start creating an effective communication campaign. By gaining insights through interviews with the target group, we let the actual car driver decide what type of campaign works best for them. It considerably raised our confidence in the effectiveness of the campaign.” – Wijnand van der Werf, Campaign Manager Goed op Weg.
GGD ZEELAND
PROSUS
ROYAL FLORA HOLLAND
ABN AMRO
ANWB
HEINEKEN
SPORTCITY & FIT FOR FREE
“SUE helped us to put a deep understanding of the psychology of our customers at the heart of everything we do.” – Sabine Kloos, CEO NIBS Holding.
BEWEGING 3.0
ROCHE
BOVAG BOVEMIJ
FRIESLAND CAMPINA
VVD
“I can’t talk about this stuff, otherwise I have to kill you 🙂” – Bas Erlings, Head of Strategy Dutch Liberal Party VVD.
BOARD OF INNOVATION
FEDERAL GOVERNMENT BELGIUM
SWINCKELS FAMILY BREWERS
OSMOSIS
CENTRAAL BEHEER ACHMEA
EBAY & MARKTPLAATS
ROTTERDAM THE HAGUE AIRPORT
MEDTRONIC
Please contact us, we are happy to tell you more about the work we did before and how we can help you tackle even the most thorny challenges.