2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

9

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

8

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

Advanced Course Start January 2026 (4-month program)

A four-month program that combines masterclasses, work sessions and coaching to deepen your know-how of the SUE | Behavioural Design Method by adding new theories, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method in practice. After this course, you can lead a Behavioural Design project from behavioural insight to ideation, prototyping to testing, while working on your case. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

Only

3

seats

left

Investment (excl. VAT):

3990

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

7

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

7

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

5

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

You have data. Research. Reports. But the real insights? Those remain hidden. Not because the data is missing, but because you are looking at what people say instead of what they do. After this one day training, you will know how to combine AI with behavioural science. You will not just analyse patterns. You will understand why people make the decisions they do. You will learn how to use AI to uncover behavioural insights in your data that others overlook, and you will build strategies that actually work, because they are based on how people really choose. All SUE trainings:

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

15

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

15

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Another brainstorm. More ideas based on assumptions. More months spent building something, only to discover afterwards that nobody wants it. After this one day training, you will use AI to generate concepts that are grounded in behavioural principles. Not creativity for the sake of creativity, but solutions that align with how people actually make decisions. You will build prototypes in hours. You will test behaviour, not opinions. This is Behavioural Design, accelerated with AI.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Your plan is solid. Your argument is strong. Your presentation is perfectly prepared. And still you meet resistance. Doubt. "Can we think about this a bit longer?" Frustrating, because you are right, but being right is not the same as getting others to agree. How you frame something determines whether people support it. After this one day training, you will apply behavioural science to influence and persuasion. You will recognise resistance before it escalates. You will communicate in a way that removes doubt. And you will turn sceptics into ambassadors, without manipulation.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Q: "What matters most to you?" A: "Quality" Q: "What do you pay attention to?" A: "The price" You conduct interviews. You get answers. But they are the wrong answers, because people tell you what they think they do, not what they actually do. After this one day training, you will apply behavioural science to research. You will ask questions that go beyond socially desirable responses. You will recognise when someone is rationalising instead of remembering. And you will uncover insights that truly create competitive advantage.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Your marketing campaigns cost a fortune, but the returns are disappointing. People scroll past. They do not click. Or they do click, but they do not remember you. Familiar? The problem is this: you are optimising for clicks, not for behaviour. After this day, you will use behavioural science to optimise your entire customer journey. You will understand which triggers increase conversion and which ones create resistance. You will create value propositions that truly stick. And you will learn how to stand out without being pushy, from first contact through to loyal customer.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

You know that customers often make irrational financial choices. You see it in yourself as well: biases that influence investments, budgets that drift, decisions that later seem illogical. But what do you do with that knowledge? After this day, you will apply behavioural science to financial behaviour. You will understand the (often unconscious) thinking errors people make around money. You will design products and services that help customers make better financial choices. And you will recognise the pitfalls in your own financial decisions before they cost you money.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Your team is busy. Too busy. You see the energy fading, absenteeism rising, and enthusiasm disappearing. So you introduce a wellbeing programme. Everyone thinks it is a great idea, but participation is disappointingly low. From a behavioural psychology perspective, this makes perfect sense. Work happiness is not about motivation or mindset. It is about context. After this day, you will use behavioural science to improve the wellbeing of your team. You will launch initiatives that genuinely work, because they do not rely on willpower, but on smartly designed environments. Whether you are an HR professional, manager, or team coach, you will learn how to create contexts where vitality and wellbeing develop naturally.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.

Only

16

seats

left

Investment (excl. VAT):

1490

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Your customers are satisfied. They rate you a 7. Maybe an 8. Your NPS score looks good. And then they leave anyway, choosing a competitor who is ten euros cheaper. Because a 7 is forgettable. A 9+ is something people talk about. The difference is not simply “better service”. It is knowing which moments truly matter. After this day, you will apply behavioural science to customer experience. You will understand what psychologically separates an outstanding experience from an average one. You will design emotional peak moments in the places that really count. And you will know how to shape every interaction so that customers cannot wait to recommend you.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

Another top talent leaves. To the competition. Or that great candidate who says they will think about it, and you never hear from them again. Your job description was solid. Your salary package was competitive. So why did they choose someone else? Because people do not decide on paper. They decide based on feeling. And that feeling is shaped by moments you are probably not designing in your recruitment process. After this day, you will apply behavioural science to HR. You will understand which moments make people say yes. You will recognise the friction that drives talent away. And you will design an employer brand that people do not want to leave.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam

1 day of live training (9.00 - 17.00 hrs)

You email. You present. You write page after page. People read it. And then what happens? Nothing. No click, no reply, no action. The problem is this: you are writing for the thinking brain. But decisions are made in the unconscious brain. After this day, you will apply behavioural science to your writing. You will know which words create resistance (and which do not). You will structure your sentences so that people keep reading. And you will guide your readers smoothly from hesitation to action.

Only

20

seats

left

Investment (excl. VAT):

890

Location:

Amsterdam