Want to become the Behavioural Design expert in your organisation or team?
In this course, we'll take you to the next level of mastery of Behavioural Design. You'll be working on building your success case while learning how to set up and lead Behavioural Design projects in your organisation or team.
Gain confidence to lead Behavioural Design Projects
Ready to take your influence to the next level?
“I want to move from solving challenges to leading change.”
You’ve mastered the basics of behavioural design and you’re already applying it in your work. But you feel the potential goes further. You’re ready to take on bigger behavioural challenges, lead complex projects, and embed the method more deeply — not just use it when it’s convenient.
“I’m seen as the behaviour person — but I want to feel like one too.”
Colleagues come to you for advice on behaviour, strategy, or communication. You want to step up with confidence and offer more than ad-hoc input. You’re looking for a structured, expert-level process to guide others, experiment smartly, and design change that scales.
“I want to grow — but I don’t want to do it alone.”
You’re committed to developing yourself, but self-study has limits. In this course, you work alongside like-minded professionals, receive 1:1 coaching, and test your own behavioural solution — supported by experts at every step.
Choose the learning experience that's right for you.
3 Ways of Attending
Live at our location
Prefer to learn in a vibrant setting with other professionals? Join one of our in-person editions to experience two high-energy days of practical training led by one of our expert trainers, and connect with a driven peer group. Choose a date that suits you best.
See all Dates
Self-Paced Online
Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home or on your commute. Taught by our founder Astrid Groenewegen. No travel, no adjustments needed, just high-impact, practical learning at your own pace.
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Team-Training
Want to train your entire team? Learn with your team how to use the psychology of influence to develop products, services, campaigns or policies that will be embraced. Tailor-made to meet the needs of your team or organisation.
You will learn how to set up and facilitate a Behavioural Design Sprint as we will go through every step in detail to solve your own Behavioural Design challenge.
Here is what you will learn in this course
Get certified as a Behavioural Designer
Receive official recognition of your mastery and apply it directly within your role or organisation.
Deepen your behavioural insight skills
Strengthen your interview techniques and uncover real-world behavioural drivers.
Master the SUE | Influence Framework© in action
Apply the framework to complex, real-life cases and identify critical behavioural barriers.
Design interventions that change behaviour
Learn advanced ideation techniques to turn insights into effective, evidence-based strategies.
Gain strategic confidence as a Behavioural Design Lead
Learn to guide teams, shape projects, and drive change using behavioural design as your superpower.
Build a powerful peer network
Learn alongside experienced professionals, exchange ideas, and grow within a community of behavioural thinkers.
Subscribe to our newsletter '1.5 Minutes on Influence' and learn the art of influence.
5 Power Skills You’ll Gain in the Advanced Course
Learn to confidently lead behavioural change projects — from setting the brief to guiding teams through strategy, insight, ideation and validation.
Master advanced interviewing techniques and learn how to uncover the real blockers and motivators behind people’s behaviour.
Translate behavioural insights into high-impact strategies and interventions that shape decisions — predictably and ethically.
Build and test behavioural interventions with real users. Learn how to prototype smart, fail fast, and adapt based on real-world feedback.
Grow into the go-to behavioural expert in your team or organisation — equipped with a tested method, expert coaching, and a strong peer network.
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Our Courses
We are an official training institute recognised by EQAC and offer both open-edition training courses and team training courses.
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In-Person Edition
Join the Fundamentals Course (2 full days) in our fully equipped training location in Amsterdam. Get up-to-speed with the latest in Behavioural Design while enjoying views of the historical centre of Amsterdam and being pampered with delicious food.
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Self-Paced Edition
Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home, your office, or even on your commute. Taught by our founder Astrid Groenewegen. No travel needed, just high-impact, practical learning at your own pace.
Book A Call With Us
Upcoming Open Edition Courses
Advanced Course Start September 2025 (4-month program)
International Mastery Course, November 2025 start (6-month program)
Customer Testimonials
Mathieu Hermans
Director & Partner, Zuid Creatives
“Going from pushing creative ideas to clients to actually listening to humans, fall in love with their problems and then come to better ideas is a mind-blowing paradigm shift. “
Jurriaan Rang
CEO Felix Werkt
“By a personal approach, you gain insight into the decision-making behaviour of humans (instead of clients). The theory really comes to life by the use of practical examples and by the exercises you work on.”
Pieter Meijer
CEO – Pervorm
“This program makes you realise that there is so much untapped potential within your company. You just need to have the BDA system to unleash it fully.”
The SUE Learning Experience
Learn
In sharp, energising masterclasses, you’ll gain the key foundations of behavioural psychology and influence. You’ll get ready-to-use models, insights, and tools to better understand and guide behaviour.
Internalise
After the training, you become a member of the exclusive SUE | Behavioural Design Club. Through webinars, Q&As, hackathons and networking events, you keep learning, get support applying the method, and grow alongside a like-minded community.
Try
Each piece of theory is immediately followed by a hands-on work session. You’ll apply what you’ve learned to a real behavioural challenge using practical templates and cheat cards you can keep using after the training.
Optimise
You’ll develop and test different approaches, sharpen your ideas, and get expert feedback. This is where you turn theory into interventions that actually work in practice.
Frequently Asked Questions
The course runs over four months, including masterclasses, work sessions and personal coaching to advance your Behavioural Design skills. This allows time for reflection, fieldwork, and deep learning — without disrupting your schedule.
You’ll need time for homework assignments, interviews, and prototyping between sessions — roughly 4–6 hours per week. We’ve built in space between modules so you can manage this alongside your job.
Yes — and that’s what makes the course powerful. You’ll work on a real behavioural challenge from your own work context. We’ll guide you through every step: from setting the scope to testing interventions.
You’ll complete your first Behavioural Design Sprint, present a validated solution, and become a certified Behavioural Designer. You’ll also gain advanced tools, new confidence — and access to an exclusive alumni network.
Still have questions?
The SUE Team is happy to help!
We are accredited by the EQAC.
Meet Your Instructors
Kirsten Kremer
Astrid Groenewegen
Birgitta Vrins
Thijs Perquin
Some of the organisations we worked with.
We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.
If you want to know how they experienced Behavioural Design Academy, please check out their reviews.
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Want to train your entire team?
Struggling with resistance, misalignment, or slow adoption? It’s not a strategy problem—it’s behavioural. Our team training helps you uncover what really drives (or blocks) behaviour, using the SUE | Influence Framework©. Give your team the tools to design change that sticks—together.
Learn how to apply the psychology of influence in practice.
Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns, or policies people will embrace, use, and love. Join over 5.000 forward-thinking professionals from over 45 countries who have already graduated from this training.
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