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This is not an AI skills course. It is a behavioural science course for people who need AI to actually stick in their organisation.
92% of AI adoption fails. Not because the technology is wrong, but because it fights human psychology. This course teaches you to design AI adoption as a behaviour change challenge using the SUE Influence Framework, Jobs-to-be-Done, and three capabilities that make human-AI teams actually work.
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12 lessons. 4 modules. 100% practical. Coming soon.
Join the waitlist →€690 · Lifetime access · Be the first to know
10+ AI Prompt Guides + Exclusive SUE Guru GPT Access
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru GPT, your personal AI mentor for applying behavioural science long after the course ends.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Every course reflects that hands-on approach: real frameworks, real cases, real results.
This is how our courses are rated
Innovation leaders, digital transformation leads, team leaders, change managers, HR professionals, and anyone responsible for making AI adoption stick in their organisation. No prerequisites needed.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru GPT, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
This course is coming soon. Join the waitlist to be the first to know when enrolment opens. When the course launches, you will be taken to our secure academy platform (powered by Learnworlds) where you complete your payment and get immediate access.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager. For teams of 3 or more, email academy@sueamsterdam.com for group pricing.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can design AI adoption using behavioural science.
AI adoption works better when your whole team learns together. When everyone shares the same frameworks and language, adoption becomes a shared mission instead of a solo experiment. Enrol together and build alignment from day one.
Volume pricing available for teams of 3+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
You have read the curriculum. You have seen the framework. Now the question is simple: will you keep rolling out tools and hoping people use them, or will you start designing adoption?
Join the waitlist →€690 · One-time payment · Lifetime access · Coming soon