Supercharge your UX and products with deep insight into human behaviour.

Most participants start without any prior knowledge, and that's exactly the point. The training teaches you the behavioural science you need, linked directly to your design work. No academic theory for theory's sake, just actionable insights you can apply the very next day in your wireframes, flows and user journeys.

UX designers are one of the largest groups in our courses. The method gives you the psychological layer that usability alone can't provide. You don't just learn why users can do something, but why they actually do it. That fundamentally changes how you design wireframes, flows and prototypes.

The training is most valuable for experienced designers. You've got the practical experience. The training gives you the scientific framework that backs up your intuition and sharpens your approach. Many participants say afterwards: I was already doing parts of this, but now I finally understand why it works and when it doesn't.

You'll be in a deliberately mixed group, with professionals from all sorts of sectors and fields. UX designers, product managers, marketers, communication advisers and HR professionals all sit together. Maximum 16 participants per group. That mix is what makes the training so valuable: you also learn from how other disciplines run into behavioural challenges.

Start with the Fundamentals. That gives you the complete Behavioural Design framework: the Influence Framework, the JTBD method and all the core tools. The Advanced Course builds on that with deeper persuasion psychology and framing techniques. Without the Fundamentals, the Advanced lacks its foundation.

Yes. We invoice in the company name and the training is EQAC-accredited, which makes reimbursement easier. The 'For Your Manager' section above gives you the business arguments you can use in your request.

You go home with a complete Behavioural Design Toolkit: the SUE Influence Framework Canvas, the JTBD method, cheat cards for CAN, WANT and AGAIN interventions, the Behavioural Interview Guide, Behavioural Statement worksheet, System 1 and 2 guide and the Prototyping Guide. You also get lifetime access to the BD Club (10,000+ behavioural professionals, monthly case calls and free new templates), the BD x AI Guru and an EQAC-accredited certificate. For the live training, there's also a follow-up session after 6 weeks.