Take your communication from informing to changing behaviour.

Most participants start without any prior knowledge, and that's exactly the point. The training teaches you the behavioural science you need, directly linked to your own communication practice. No academic theory, just actionable insights you can apply the very next day.

Copywriters and content creators are one of the largest groups in our courses. The method gives you a scientific foundation for choices you currently make on instinct: which trigger to activate, which barrier to remove, which word works and why. Your copy will demonstrably improve.

Especially for experienced professionals, this training is most valuable. You have the practical experience. The training gives you the scientific framework that underpins your intuition. Many of our participants say afterwards: “I was already doing some of this, but now I finally understand why it works.”

You're deliberately placed in a mixed group, with professionals from all kinds of sectors and disciplines. Communication advisers, marketeers, HR professionals, policymakers, campaign managers and leaders all in one room. Maximum 16 participants per group. That mix is exactly what makes the training so valuable: you learn not just from the content, but from how people in other sectors approach the same challenges. Participants consistently say the peer-to-peer learning is one of the most valuable parts.

Start with the Fundamentals. It gives you the complete Behavioural Design framework: the Influence Framework, the JTBD method and all core tools. The Advanced Course builds on this with deeper persuasion psychology and framing techniques. Without the Fundamentals, the Advanced lacks its foundation.

That's the most common route. You do the Fundamentals yourself, experience the method from the inside, and then arrange a team training for your colleagues. Your own experience also makes it much easier to get buy-in for a broader approach.

Yes. We invoice in the company's name and the training is EQAC-accredited, which makes expensing straightforward. The ‘For your manager’ section above gives you the business arguments you can use in your request.

You take home a complete Behavioural Design Toolkit: the SUE Influence Framework Canvas, the JTBD method, cheat cards for CAN, WANT and AGAIN interventions, the Behavioural Interview Guide, Behavioural Statement worksheet, System 1 and 2 guide and the Prototyping Guide. You also receive lifetime access to the BD Club (10,000+ behavioural professionals, monthly case calls and free new templates), the BD × AI Guru and an EQAC-accredited certificate. For the live training, also a follow-up session after 6 weeks.