Behavioural Design training for healthcare
Everyone knows what is healthy, and hardly anyone does it.
How much effect your care has depends on how much influence you have on the choices and behaviour of patients and clients. Fortunately, that can be learnt. In our two-day training you learn how to make healthy behaviour the easy choice.How much effect your care has depends on how much influence you have on the choices and behaviour of patients and clients. Fortunately, that can be learnt. In our online course you learn how to make healthy behaviour the easy choice.
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€1,490 excl. VAT · 16 and 17 September 2027 · Amsterdam · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
What you do differently on Monday.
- You know why patients do not follow the advice.You see the effort, the fear and the habit behind the behaviour that does not happen.
- You make the healthy behaviour the easiest choice.In the consulting room, in the app and in the letter.
- You bring colleagues along with new ways of working.Even when the workload is already high.
10,000+ professionals trained, including people from
What a fun and interesting two days it was! The training was very well put together: the alternation of theory and practice, examples, exercises, key takeaways and the fantastic breakfast and lunch and location. It really helped me, and I will immediately apply this to the organisation and campaigns.
Learned a lot these two days because of the super clear explanations of Kirsten, great methods, vibe and because it was made applicable to you.
The two course days are full of theory, practical examples and exercises. For me, a perfect mix. I can use this in my work with tbs-people, in my work as a councillor and for my own company.
The same two days they had. Then Monday, in your care practice.The same method, online, at your own pace.
Day 1 is about one question: why does your patient or colleague do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Day 2 is about the fix. How do you make the healthy behaviour the easiest choice? And how do you put AI to work on it? You go home with downloads and tools you use for your own care pathway, programme or way of working on Monday. People from marketing, HR and policy sit next to you. That is on purpose.Lesson by lesson you work on one question: why does your patient or colleague do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Then the fix: how do you make the healthy behaviour the easiest choice, and how do you put AI to work on it? In 33 lessons at your own pace you collect downloads and tools you use for your own care pathway, programme or way of working on Monday.
Need to run it past your manager first?
Forward them the brochure: the programme for each day, what you take home and what it costs. It lands in your inbox within a few minutes.Programme, outcomes and price in one place, ready to forward.
How to get your employer on board
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
Six questions every healthcare professional recognises.
Why do patients not keep up their treatment?
Advice in the consulting room is not the same as keeping it up at home. There, habit, effort and doubt win.
More on behaviour change →How do I get care professionals on board with a new way of working?
Under a high workload, the familiar and quick wins. Make the new way clearly easier at one specific moment.
More on making change land →Why do patients not use digital care?
Phoning feels familiar and safe. Make the first digital step pay off straight away.
More on digital transformation →How do I reduce workload without delivering less care?
Much of the workload sits in small tasks nobody questions. Look at which ones you can design away.
More on happiness at work →How do I help people live healthier lives?
Health information mostly reaches people who already live healthily. The situation people choose in reaches everyone.
More on policy design →How do I keep care professionals healthy and employable?
Burnout often starts small. Design the work so recovery is built in.
More on sustainable employability →What healthcare professionals ask before they sign up.
I know nothing about behavioural science. Is this still right for me in healthcare?
Most participants start without any prior knowledge. You learn exactly the behavioural science you need, and you apply it straight away to real-life examples. Afterwards you know how to use it in your care practice or programme.
I work in healthcare, not marketing. Is this for me?
Yes. The method is about behaviour, and that plays out in the consulting room just as much as in a shop. The mixed group shows you how others tackle the same kind of question.
Who will I be in the group with?
A mixed group of up to 16 people: marketers, HR, communications, lawyers, policymakers and managers. The mix is on purpose. You see how someone from another sector wrestles with exactly the same kind of question.
Can I claim this back from my employer?
Yes. We invoice in your company’s name and the training is EQAC-accredited. That makes reimbursement easier. Need a quote or more information for your request? Get in touch.