Move your HR policy from plans on paper to behaviour in practice.

Most participants start without any prior knowledge, and that's exactly the point. The training teaches you the behavioural science you need, linked directly to your own HR practice. No academic theory for theory's sake, just actionable insights you can apply the very next day in your onboarding, retention or culture work.

You learn the SUE Influence Framework: a method for analysing why employees do what they do, and for designing HR interventions that genuinely work. You work on your own HR case during the training (onboarding, retention, culture change or a wellbeing programme) and go home with a fully worked-out strategy. Copywriters use it for sharper messages. HR professionals use it for better policy. The same framework, applied directly to your context.

The training is most valuable for experienced HR professionals. You've got the practical experience. The training gives you the scientific framework that backs up your intuition and sharpens your approach. Many participants say afterwards: I was already doing parts of this, but now I finally understand why some programmes work and others don't.

You'll be in a deliberately mixed group, with professionals from all sorts of sectors and fields. HR professionals, marketers, communication advisers, policymakers and leaders all sit together. Maximum 16 participants per group. That mix is what makes the training so valuable: you don't just learn from the content, but also from how people in other sectors run into similar behavioural challenges. Participants consistently name the peer-to-peer learning as one of the most valuable parts.

Start with the Fundamentals. That gives you the complete Behavioural Design framework: the Influence Framework, the JTBD method and all the core tools. The Advanced Course builds on that with deeper persuasion psychology and framing techniques. Without the Fundamentals, the Advanced lacks its foundation.

Yes. We invoice in the company name and the training is EQAC-accredited, which makes reimbursement easier. The For Your Manager section above gives you the business arguments you can use in your request.

You go home with a complete Behavioural Design Toolkit: the SUE Influence Framework Canvas, the JTBD method, cheat cards for CAN, WANT and AGAIN interventions, the Behavioural Interview Guide, Behavioural Statement worksheet, System 1 and 2 guide and the Prototyping Guide. You also get lifetime access to the BD Club, the BD × AI Guru and an EQAC-accredited certificate. For the live training, there's also a follow-up session after 6 weeks.