The last training was inspiring. Three months later, everyone is doing the same as before.
Inspiration rarely changes what a team does on Monday. How much influence you have as a leader depends on how you shape the working day. You learn that in two days.Inspiration rarely changes what a team does on Monday. How much influence you have as a leader depends on how you shape the working day. You learn that at your own pace, in 33 lessons.
2 days · Amsterdam · € 1,490 excl. VAT · next edition see the calendarOnline · 33 lessons at your own pace · €1,190 excl. VAT
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Answer three questions. Then you see what is going on for you.
You said: enthusiasm in the room, and two weeks later the old behaviour.
You said: a few managers really change, the rest do not.
You said: you are still looking for something that sticks.
You said: all sorts has been done, and it keeps getting stuck.
And they decide too much themselves. Everyone knows you should delegate more. Look at what makes letting go risky on Monday.
And they avoid difficult conversations. Avoiding is the easiest path. Make the conversation easier, not the leader braver.
And they say the new thing and do the old. The team follows their behaviour, not their words.
The training changed the leader for two days. The Monday after was the same: the same agenda, the same pressure from above. And in the moment, the old habit beat the good intention. Inspiration rarely survives Monday.
Tomorrow, pick one moment in a manager's week when the new behaviour has to happen. Change that moment, for example with a fixed question in the team meeting. Designing moments like that is what you learn in two days.
The few managers who show the new behaviour probably had a boss who asked for it. Or a meeting with room for it. The rest did not. What the team sees, the team does. And whoever sets up the meeting decides what happens in it.
Tomorrow, compare the environment of one leader who changed with that of one who did not. The difference is your design brief.
A leadership profile describes everything at once. So nothing changes. Behaviour changes one moment at a time: this conversation, this meeting.
Tomorrow, pick the one behaviour that makes the biggest difference to the team. And the one moment in the week when it has to happen. Then look at what makes the old behaviour easier there. Usually it is the fixed way the meeting runs.
Inspiration, profiles, appraisals: every approach made the leader the subject. After years of models and sessions, people get used to it. And a programme that is imposed triggers resistance. What managers do depends on their agenda, their own boss and what carries the least risk on Monday.
Tomorrow, plan no new programme. First map what holds the current leadership behaviour in place. Then design the environment that holds the new behaviour.
Behavioural Design Fundamentals · 2 days · AmsterdamBehavioural Design Fundamentals · online · 33 lessons
After two days you see why leadership behaviour slips back. And you know how to design the situation that holds the new behaviour.After the 33 lessons you see why leadership behaviour slips back. And you know how to design the situation that holds the new behaviour.
Start online now →€ 1,490 excl. VAT · next edition see the calendar · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
SUE's leadership training takes two days in Amsterdam. You learn why leadership behaviour slips back after a training, and how to shape the situation so the new behaviour lasts. It is for managers and for HR and L&D professionals who develop leadership, with no prior knowledge required. It costs € 1,490 excl. VAT, for at most 16 participants.
“Two enormously inspiring days with fun people with totally different backgrounds. Suitable for everybody who wants to know more about influencing behaviour and wants to learn about the tools to do this.”
10,000+ professionals trained, including people from
You see why managers' good intentions evaporate on Monday.
You pick one behaviour at one moment, instead of a whole profile at once.
You design the meeting, the agenda and the default so the new behaviour becomes easy.
You use what the team sees as a lever, so new behaviour spreads.
You learn this with the Behavioural Design method and the SUE Influence Framework, the same approach SUE used to support change at organisations such as ABN AMRO and the City of Antwerp.
A maximum of 16 participants. You practise on real behavioural cases from practice, and after two days you apply the method to the leadership behaviour that has to change in your organisation.
| Leadership programme | Keynote or inspiration day | Behavioural Design Fundamentals | |
|---|---|---|---|
| What it is about | Leadership models and competencies | Energy and new ideas | What leaders do at a concrete moment |
| What you practise | Reflecting on your own style | Little to nothing | Diagnosis and design on real behaviour cases |
| What you do on Monday | Work on your development points | Retell the insight | Set up one moment in the week differently |
If you are looking for personal development or coaching as a leader, a leadership programme is the better fit. If you want leadership behaviour to last after the training, you are in the right place.
Trainer & consultant
Helps organisations understand why people do what they do, and steers it in culture and wellbeing programmes.
Trainer & consultant
Designs lasting change in healthcare and sustainability, in people and in organisations.
Product designer & UX strategist
Turns behavioural science into practical solutions that help teams innovate faster.
Trainer & consultant
Founded the Behavioural Design Circle at ABN AMRO and has spent 25 years on customer behaviour and change.
Valuable training where existing knowledge is clearly incorporated into practical frameworks, making behavioral design accessible to everyone.
The mix of theory and practice worked well. The summary and take-away moments of each chapter helped. I liked that you could immediately apply the material in practice. I have no points for improvement. One of the best training ever!
A lot of insights and concepts. It was valuable to first work with each of the elements of the IF separately before combining them in a bigger exercise.
Maps, in one overview, the forces that hold your change back and those that carry it.
Translates your diagnosis into interventions that make the new behaviour easier than the old.
Shows what people are really trying to get done, and why the old behaviour fits that.
The questions that let you hear what people do not say in the meeting.
Pins down exactly which behaviour you want to see and how you test it small before rolling out.
After purchase you receive the AI Mentor, after the training your certificate and lifelong membership of the Behavioural Design Club.
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
2 days · Amsterdam · € 1,490 excl. VAT · next edition see the calendar · max 16 participants · EQAC certificateOnline · 33 lessons at your own pace · €1,190 excl. VAT
Because it inspires but leaves the situation unchanged. After the training you go back to the same team, the same agenda and the same habits. The behaviour that worked for years pulls you back. The gap between intention and action is the core problem of leadership development.
For managers and team leads, and for HR and L&D professionals who develop leadership in their organisation. No background in behavioural science required.
A maximum of 16 participants per edition, at SUE on the 's-Gravenhekje in Amsterdam. English-language editions run several times a year; the next date is shown next to the button on this page and you choose from all dates when you enrol.
€ 1,490 excluding VAT, including the Behavioural Design Toolkit, lunch, the EQAC certificate, access to the AI Mentor after purchase and lifelong membership of the BD Club.
An EQAC-certified Behavioural Design Fundamentals certificate. Participants rate the training 9.3 out of 10.
Yes. For teams there is the Sprint: the same two days at your location, with your own challenge as the case, for 5 to 24 participants. For a whole management team over a longer period there is Influential Leadership.
A training gives knowledge: models, theory, insight. Behaviour only changes when the environment changes with it: the meetings, the habits and what the team sees each other do. This training teaches you to design that environment.
With your whole team? See the team trainings.
Why inspiration evaporates, and what makes leadership behaviour last.
Read the guide →Why leaders fall back on the easiest choice at the end of the day.
Read the guide →How what colleagues see each other do shapes behaviour in a team.
Read the guide →Whoever inspires leaders hopes for different behaviour. Whoever designs their situation gets it.
