Your legal advice is correct. The question is whether people act on it.

Most participants start without any prior knowledge. The training teaches you the behavioural science you need, linked directly to your own legal practice. No academic theory for its own sake, just actionable insights you can apply the very next day in your advice, contracts, compliance work or negotiation.

You learn the SUE Influence Framework: a method for analysing why clients, employees and opposing parties don’t do what they legally should, and for designing your advice, contract or policy so that it actually lands. You work on your own legal case during the training and go home with a fully worked-out approach.

The training is most valuable for experienced lawyers. You’ve got the practical experience. The training gives you the scientific framework that backs up your intuition and sharpens your approach. Many participants say afterwards: I was already doing parts of this, but now I finally understand why some advice gets acted on and other advice ends up in the drawer.

A deliberately mixed group: lawyers, HR professionals, marketers, communication advisers, policymakers and leaders all together. Maximum 16 participants. That mix is what makes it valuable, because you learn not only from the content but also from how professionals in other sectors deal with similar behavioural challenges.

Yes. We invoice in the company or firm name and the training is EQAC-accredited, which makes reimbursement easier. Get in touch if you need a quote or additional information for your request.

Start with the Fundamentals. That gives you the complete Behavioural Design framework: the Influence Framework, the JTBD method and all core tools. Deep Dives such as Persuasive Writing or Building Buy-in build on that with specific applications. Without the Fundamentals, a Deep Dive lacks its foundation.

The Fundamentals course is the broad foundation programme: 2 days live (or 33 online lessons) in which you learn the complete Behavioural Design framework. You can then apply it to any legal context. A Deep Dive training takes 1 day and dives deep into one specific theme, such as Persuasive Writing, Building Buy-in or Behavioural Interviewing. If you take both, the Fundamentals course always comes first.

Yes. The Behavioural Design training is EQAC-accredited, which makes reimbursement by firms, employers and L&D funds easier. We invoice in the company or firm name and provide a quote on request. The course is delivered in Amsterdam and online. Get in touch for a personal consultation on which programme best fits your situation.