Behavioural Design Deep Dive: Behavioural Marketing

Your marketing campaigns cost a fortune, but the returns are disappointing. People scroll past. They do not click. Or they do click, but they do not remember you. Familiar? The problem is this: you are optimising for clicks, not for behaviour. After this day, you will use behavioural science to optimise your entire customer journey. You will understand which triggers increase conversion and which ones create resistance. You will create value propositions that truly stick. And you will learn how to stand out without being pushy, from first contact through to loyal customer.