Behavioural Design Deep Dive: Behavioural HR

Another top talent leaves. To the competition. Or that great candidate who says they will think about it, and you never hear from them again. Your job description was solid. Your salary package was competitive. So why did they choose someone else? Because people do not decide on paper. They decide based on feeling. And that feeling is shaped by moments you are probably not designing in your recruitment process. After this day, you will apply behavioural science to HR. You will understand which moments make people say yes. You will recognise the friction that drives talent away. And you will design an employer brand that people do not want to leave.