Behavioural Design Deep Dive: Persuasive Copywriting

You email. You present. You write page after page. People read it. And then what happens? Nothing. No click, no reply, no action. The problem is this: you are writing for the thinking brain. But decisions are made in the unconscious brain. After this day, you will apply behavioural science to your writing. You will know which words create resistance (and which do not). You will structure your sentences so that people keep reading. And you will guide your readers smoothly from hesitation to action.