Behavioural Design Deep Dive: Building Buy-In

Your plan is solid. Your argument is strong. Your presentation is perfectly prepared. And still you meet resistance. Doubt. "Can we think about this a bit longer?" Frustrating, because you are right, but being right is not the same as getting others to agree. How you frame something determines whether people support it. After this one day training, you will apply behavioural science to influence and persuasion. You will recognise resistance before it escalates. You will communicate in a way that removes doubt. And you will turn sceptics into ambassadors, without manipulation.