Behavioural Design Deep Dive: Behavioural Economics

You know that customers often make irrational financial choices. You see it in yourself as well: biases that influence investments, budgets that drift, decisions that later seem illogical. But what do you do with that knowledge? After this day, you will apply behavioural science to financial behaviour. You will understand the (often unconscious) thinking errors people make around money. You will design products and services that help customers make better financial choices. And you will recognise the pitfalls in your own financial decisions before they cost you money.