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A course about framing: the invisible skill behind every decision that goes your way.
Most professionals believe better arguments lead to better decisions. They prepare facts, build a case, present data. And still: no. Decisions aren't made on the basis of the strongest argument. They're made on the basis of the strongest frame, and that's something you can learn to control.
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12 lessons. 3 modules. 100% practical. Coming soon.
Join the waitlist →€690 · Lifetime access · Be the first to know
AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT
Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.
Take a sneak peek inside the learning environment
Short, focused modules. Pause, rewind, revisit.
Downloadable frameworks you keep forever.
Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.
Share on LinkedIn. 1-on-1 feedback from our team.
Start today. Learn forever. EN, NL, SV, DE, FI.
You are looking for presentation techniques or a public speaking course. Framing is about how you position ideas and steer conversations, not how you deliver them on stage.
Your best ideas keep getting rejected. You want to understand why and know how to change that.
You communicate a lot but move little. You lack a framework for steering conversations.
You want to build support for decisions your team isn't yet on board with.
You want to bring stakeholders along without depending on their goodwill.
You advise but your recommendations are too rarely followed. You want to change that.
You want to have hard conversations in a way that opens people up rather than shuts them down.
Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour
Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.
Author of
The Art of Designing Behaviour
#1 bestseller · Boom Publishers
This is how our courses are rated
For senior leaders, change managers, team leads, project managers, consultants, and HR professionals who need to get buy-in for ideas, navigate conflict, or lead change. No prerequisites needed.
Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.
Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.
Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.
Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.
This course is coming soon. Join the waitlist and you will be the first to know when it launches. Once available, you will enrol on our secure academy platform (powered by Learnworlds) and get immediate access to all course materials.
Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.
Email academy@sueamsterdam.com for a tailored in-company proposal.
We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.
Completing this course earns you an official SUE Behavioural Design Academy certificate. It is EQAC accredited and can be added directly to your LinkedIn profile. Recognised by employers across Europe as proof that you can navigate conflict and get buy-in using behavioural science.
Framing is a team sport. When your whole team shares the same frameworks, buy-in becomes a shared language instead of a solo mission. Enrol together and build alignment from day one.
Volume pricing available for teams of 8+. Includes a shared kickoff session.
Ask about team pricing →10,000+ professionals. 45+ countries. 9.7/10 rating.
Ideas that speak for themselves do not exist. How you frame them determines whether people say yes or no. That is what you learn here.
Join the waitlist →€690 · One-time payment · Lifetime access · Coming soon