Online Course · Behavioural Leadership Response Model

Design the leadership responses that shape what your team becomes.

A course about the micro-moments that build or break your team's trust.

Most leaders believe their impact lives in speeches, vision and decisions. It doesn't. It lives in your responses. How you react to a mistake, how you give feedback, how you delegate, how you handle a hard conversation, that determines how your team grows.

Why your mood broadcasts to your team whether you want it to or not
Feedback that feels like support, not judgement
Delegating in a way that builds autonomy, not dependency
Difficult conversations that are productive instead of dreaded

Preview Course

Lessons

Status

Coming soon

Price

€690

Join the waitlist

Be the first to know when enrolment opens

Download syllabus ›

What you will get

Your learning journey, lesson by lesson

Lesson 1: How to recognise the gap between what you intend as a leader and what your team actually experiences.

Lesson 2: How to understand what's really going on for your team members — not just what they tell you in a one-on-one.

Lesson 3: What people genuinely need from their work — and how understanding that changes how you lead them.

Lesson 4: Why people only perform at their best when they feel safe to speak, fail, and disagree — and how to create that.

Lesson 5: How showing vulnerability as a leader — not hiding it — is what actually builds trust in a team.

Lesson 6: How to give feedback in a way that actually changes behaviour — rather than triggering defensiveness.

Lesson 7: How to recognise people's contributions in a way that sustains their motivation rather than diminishing it.

Lesson 8: How to delegate in a way that builds ownership and capability rather than creating dependency.

Lesson 9: How to read the behavioural patterns in your team — and intervene before small signals become big problems.

Lesson 10: How to have a difficult conversation without it escalating — by separating what happened from the story you're telling about it.

Lesson 11: How your expectations of people shape what they actually become — and how to use that deliberately.

Lesson 12: How to build a sustainable personal leadership practice that improves over time, not just in training.

Training language 🇬🇧 English

Subtitles 🇳🇱 Dutch · 🇩🇪 German · 🇸🇪 Swedish · 🇫🇮 Finnish · 🇬🇧 English

Training feedback 🇬🇧 English · 🇳🇱 Dutch

Professionals during a SUE Behavioural Design leadership training in Amsterdam

SUE Behavioural Design toolkit with templates, cheat cards, and frameworks

AI Inside

AI-Powered Behavioural Design

AI Prompt Guides + Exclusive access to SUE Guru in Claude, Co-Pilot or ChatGPT

Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus lifetime access to the SUE Behavioural Design Guru, your personal AI mentor for applying behavioural science long after the course ends. Available for Claude, MS Copilot and ChatGPT.

What every course includes

Everything you need to learn, apply, and actually use

Take a sneak peek inside the learning environment

12 video lessons at your own pace

Short, focused modules. Pause, rewind, revisit.

Tools, templates, and cheat cards

Downloadable frameworks you keep forever.

AI Prompt Guides + Exclusive access to SUE Guru

Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor for life.

Certificate + personal feedback

Share on LinkedIn. 1-on-1 feedback from our team.

Lifetime access. Subtitles in 5 languages.

Start today. Learn forever. EN, NL, SV, DE, FI.

Not for you if

You are looking for leadership frameworks or time management techniques. Or if you believe your impact lives in your vision and strategic decisions. This course is about the small moments in between.

Who this is for

Does this sound like you?

Perfect for Team Leads Senior Leaders Department Heads People Managers HR Professionals Coaches

You've been leading for a while and notice your reactions shape more than your decisions do.

You want to lead more deliberately, not just on vision but in the moments between.

You want to build a team that grows, not one that depends on you.

You have a lot of conversations but wonder whether they actually change anything.

You support leadership development and want an approach that changes behaviour, not just awareness.

You want to help your clients understand and change their micro-behaviour as leaders.

Meet your instructor

Astrid Groenewegen

Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour

Astrid has spent 15+ years making behavioural science practical and actionable for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases.

10,000+ trained #1 bestselling author 45+ countries

Author of

The Art of Designing Behaviour

#1 bestseller · Boom Publishers

What professionals say

Learners love SUE courses

A practical framework to apply my know-how of behavioural science in a practical way. The opportunities are in abundant if you start working with it!

Miranda Zwartjens

Innovation Lead

Everything clicked into place. You gave me a mental structure to tackle a great many problems and challenges from now on.

Eline Goethals

Strategy Director, Happiness Brussels

With SUE's scientifically grounded methodology, I can immediately get hands-on. In my projects, this led to surprising behavioural interventions and great satisfaction among my clients.

Josette Hager

Strategic Communication Consultant

It really makes you look at people, needs and behaviour differently. It gives you creative superpowers!

Joost Robben

Creative Director

The Advanced Training truly made a difference for me. You are genuinely challenged to experiment with new methods, but also to collaborate with people from other disciplines.

Geneve Angelista

Lecturer, Amsterdam University

Super educational and in an energetic way! As far as I am concerned, it is a must-have tool for anyone who wants to understand and influence behaviour.

Niels Groenewoud

Sr. Consultant

This is how our courses are rated

FAQ

Frequently asked questions

For team leads, senior leaders, department heads, people managers, HR professionals, and coaches who lead people and want to understand how their own responses shape team behaviour. No prerequisites needed.

Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books.

Yes! Once you've completed all modules and exams, you'll receive an EQAC-accredited certificate you can share on LinkedIn.

Yes. Our SUE team offers personal feedback on your assignments. Plus you get lifetime access to the SUE Guru, your AI mentor when we are not around.

Absolutely! Our Academy offers courses for marketing, CX, leadership, talent management, and AI adoption. All are independent with no prerequisites. Email academy@sueamsterdam.com and we'll help you find the right fit.

This course is currently in development. Join the waitlist to be the first to know when enrolment opens. Waitlist members get early access and exclusive launch pricing.

Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. You can also download the syllabus to share with your manager.

Email academy@sueamsterdam.com for a tailored in-company proposal.

We're both an Academy and a Consultancy. Our courses are proven in the field, continuously refreshed with real-world client insights. We're the authors of the #1 bestseller 'The Art of Designing Behaviour' and have trained 10,000+ professionals across 45+ countries.

Team enrolling in SUE Behavioural Design course

Enrol as a team

Leadership is a team sport. When your whole leadership team shares the same response model, trust and safety become a shared practice instead of an individual effort. Enrol together and build alignment from day one.

Volume pricing available for teams of 8+. Includes a shared kickoff session.

Ask about team pricing →

10,000+ professionals. 45+ countries. 9.7/10 rating.

Your team is already reading your responses

Every response you give shapes the climate in your team. This course teaches you how to use those moments deliberately.

Join the waitlist →

€690 · One-time payment · Lifetime access · Coming soon

EQAC Accredited Self-Paced Certificate Included Lifetime Access